Digital Signage am Point of Sale : der Einfluss von Emotionen auf das Konsumentenverhalten
Ricarda Carina Rainer ; mit einem Geleitwort von o. Univ.-Prof. Dipl.-Ing. Dr. Dr. h.c. Udo Wagner
| Year of publication: |
[2020]
|
|---|---|
| Authors: | Rainer, Ricarda Carina |
| Other Persons: | Wagner, Udo (foreword) |
| Institutions: | Springer Fachmedien Wiesbaden (publisher) |
| Publisher: |
Wiesbaden : Springer Gabler |
| Subject: | Marketing | Ladengeschäft | Retail outlet | Konsumentenverhalten | Consumer behaviour | Emotionale Werbung | Emotional branding |
| Description of contents: | Table of Contents [gbv.de] ; Description [deposit.dnb.de] |
| Extent: | XII, 117 Seiten Illustrationen, Diagramme 21 cm x 14.8 cm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift |
| Language: | German |
| Thesis: | Masterarbeit, Universität Wien |
| ISBN: | 978-3-658-29002-3 ; 978-3-658-29003-0 |
| Other identifiers: | 10.1007/978-3-658-29003-0 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012139495