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Using AI predicted personality to enhance advertising effectiveness

Shumanov, Michael; Cooper, Holly; Ewing, Mike - In: European Journal of Marketing 56 (2021) 6, pp. 1590-1609

Purpose: The purpose of this study is twofold: first to demonstrate the application of an algorithm using contextual data to ascertain consumer personality traits; and second to explore the factors impacting the relationship between personality traits and advertisement persuasiveness....

Persistent link: https://www.econbiz.de/10012539588

Using AI predicted personality to enhance advertising effectiveness

Shumanov, Michael; Cooper, Holly; Ewing, Mike - In: European journal of marketing 56 (2022) 6, pp. 1590-1609

Persistent link: https://www.econbiz.de/10013350981

Comparing churn prediction techniques and assessing their performance : a contingent perspective

Tamaddoni, Ali; Stakhovych, Stanislav; Ewing, Michael - In: Journal of service research : JSR 19 (2016) 2, pp. 123-141

Persistent link: https://www.econbiz.de/10011485372

Franchisee-based brand equity : the role of brand relationship quality and brand citizenship behavior

Nyadzayo, Munyaradzi W.; Matanda, Margaret J.; Ewing, … - In: Industrial marketing management : the international … 52 (2016), pp. 163-174

Persistent link: https://www.econbiz.de/10011447509

Predicting season ticket holder retention using rich behavioral data

Karg, Adam; Tamaddoni, Ali; McDonald, Heath; Ewing, Michael - In: Journal of sport management : the official journal of … 35 (2021) 5, pp. 426-439

Persistent link: https://www.econbiz.de/10012651050

Balancing creativity and organisational performance in an advertising agency network : a case study

Collier, Paul; Ewing, Michael; Cooper, Holly B. - In: Journal of marketing communications 27 (2021) 8, pp. 840-864

Persistent link: https://www.econbiz.de/10012697003

The effects of an articulated customer value proposition (CVP) on promotional expense, brand investment and firm performance in B2B markets : a text based analysis

Mishra, Sagarika; Ewing, Michael; Pitt, Leyland F. - In: Industrial marketing management : the international … 87 (2020), pp. 264-275

Persistent link: https://www.econbiz.de/10012285184

The impact of advertising on market share : controlling for clutter, familiarity, and goodwill decay

De Canha, Nicholas; Ewing, Michael; Tamaddoni, Ali - In: Journal of advertising research 60 (2020) 1, pp. 87-103

Persistent link: https://www.econbiz.de/10012293499

The impact of personalised incentives on the profitability of customer retention campaigns

Tamoddoni, Ali; Stakhovych, Stanislav; Ewing, Michael - In: Journal of marketing management : MM 33 (2017) 5/6, pp. 327-347

Persistent link: https://www.econbiz.de/10011709131

Empirical decomposition of customer responses to discount coupons in online FMCG retailing

Montazeri, Samaneh; Tamaddoni, Ali; Stakhovych, Stanislav; … - In: Journal of retailing and consumer services 58 (2021), pp. 1-7

Persistent link: https://www.econbiz.de/10012431682