Brandes, Leif; Franck, Egon; Nüesch, Stephan - In: Journal of Sports Economics 9 (2008) 3, pp. 266-286
Recent studies of the demand for sports clearly indicate that stars play an important role in promoting fan interest. However, on theoretical grounds it is controversial if a star's talent superiority and/or a star's popularity drive match attendance and hence increase gate revenues. Using...