Bitran, Gabriel R.; Ferrer, Juan-Carlos; Oliveira, … - In: Manufacturing & Service Operations Management 10 (2008) 1, pp. 61-83
Aservice encounter is an experience that extends over time. Therefore, its effective management must include the control of the timing of the delivery of each of the service's elements and the enhancement of the customer's experience between and during the delivery of the various elements. This...