Lindblom's “muddling-through” (1959) or “incrementalizing” (1979) approach in policy development is ideal as a strategic and operational paradigm amid the numerous paradoxes present in the network organizational form of coordination. This paper examines these paradoxes in the context of...

Purpose – The purpose of this paper is to establish the importance and approaches in securing an organization's legitimacy from the network community of customers, suppliers and manufacturers, including private investors and state‐owned institutions when marketing their products....

Purpose – The paper aims to identify the challenges faced by Huawei Technologies, China's biggest telecommunications equipment manufacturer, as it makes the transition from an indigenously‐owned business to a potentially competitive global giant. Design/methodology/approach – This is an...

This article explores and shows how a Project Manager interacts with the project team to facilitate the creation and sharing of new knowledge within project environment. Three types of data were collected from one pharmaceutical company. This article contributes to the current Knowledge...

Examines possible reasons behind the current rapid growth of national accounts. In particular, it examines how relationship marketing/selling has increased the need for national account programs. The article first provides a review of the national account management literature. Then, findings...

Purpose: This paper aims to examine how a combination of legitimacy needs and actions (LNAs) can shed light on the legitimacy behaviour of private higher education institutions (PHEIs) operating in an institutional business environment that is witnessing significant public–private sector role...

Purpose: Rapid urbanization and the influx of rural residents to urban cities has led to the growth of informal settlements globally. Drawing on institutional theory, this paper aims to examine institutional actors’ legitimacy seeking behaviour to housing issues and their responses to...

Purpose: The transition from fossil fuels to renewable energy such as solar energy is difficult and requires significant ongoing public policy marketing initiatives. Drawing on institutional theory, this paper aims to explore how public policy marketing initiatives through institutional...