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Using membership fees to increase customer loyalty
Dick, Alan S. - In: Journal of Product & Brand Management 4 (1995) 5, pp. 65-68
Reports on a preliminary study which examined the impact of membership fees on consumer attitude and choice. Consumers … practice for retailers to build membership fees (even very small ones) into their pricing structure. Paying such a fee appears …
Persistent link: https://www.econbiz.de/10014896448
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In-store experience and customer loyalty of TopT (Pty) Ltd
Theledi, Karabo Mpho; Mudzanani, Takalani Eric - In: African journal of business and economic research : AJBER 15 (2020) 3, pp. 203-225
Persistent link: https://www.econbiz.de/10012666417
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Does job satisfaction, fair treatment, and cooperativeness influence the whistleblowing practice in Malaysian Government linked companies?
Said, Jamaliah; Alam, Mahmudul; Dar irna Bt Mohamed; … - In: Asia-Pacific journal of business administration 9 (2017) 3, pp. 220-231
Persistent link: https://www.econbiz.de/10011779111
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Does job satisfaction, fair treatment, and cooperativeness influence the whistleblowing practice in Malaysian Government linked companies?
Said, Jamaliah; Alam, Md. Mahmudul; Mohamed, Dar Irna Bt; … - In: Asia-Pacific Journal of Business Administration 9 (2017) 3, pp. 220-231
Purpose Whistleblowing is an important factor in preventing corruption and fraud in organizations. There is a law to promote whistleblowing practices, but the negative subsequent effect of whistleblowing demotivates the reporting of unethical behaviors. Thus, it is important to identify the...
Persistent link: https://www.econbiz.de/10014674357
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Customer co-creation in B2C e-commerce : does it lead to better new products?
Pee, L. G. - In: Electronic commerce research 16 (2016) 2, pp. 217-243
Persistent link: https://www.econbiz.de/10011527512
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Why does customer co-creation improve new travel product performance?
Tseng, Fang-Mei; Chiang, Lan-Lung - In: Journal of business research : JBR 69 (2016) 6, pp. 2309-2317
Persistent link: https://www.econbiz.de/10011472277
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Sales-marketing encroachment effects on innovation
Keszey, Tamara; Biemans, Wim - In: Journal of business research : JBR 69 (2016) 9, pp. 3698-3706
Persistent link: https://www.econbiz.de/10011515241
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Utilizing customer knowledge in innovation : antecedents and impact of customer involvement on new product performance
Cui, Anna Shaojie; Wu, Fang - In: Journal of the Academy of Marketing Science 44 (2016) 4, pp. 516-538
Persistent link: https://www.econbiz.de/10011563229
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No second chance for a first impression : the role of aesthetics in early access video games
Schlüter, Alexander; Waldkirch, Matthias; … - In: International journal of innovation management 25 (2021) 10, pp. 2140002-1-2140002-22
Persistent link: https://www.econbiz.de/10012939441
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Engaging in or escaping co-creation? : an analytical model
Van den Broeke, Maud; Paparoidamis, Nicholas - In: International journal of production economics 231 (2021), pp. 1-9
Persistent link: https://www.econbiz.de/10012415419