Hameed, Irfan; Hussain, Hamid; Khan, Kamran - In: Journal of Hospitality and Tourism Insights 5 (2021) 5, pp. 1046-1061
Purpose: Consumer's environmental awareness and friendliness have been growing, and consumers are increasingly concerned about the impact of hotel operations on the environment. This study evaluated the effect of green practices on the customer's green word-of-mouth (GWOM) intention for hotels...