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Advertising content and consumer engagement on social media : evidence from Facebook
Lee, Dokyun; Hosanagar, Kartik; Nair, Harikesh - In: Management science : journal of the Institute for … 64 (2018) 11, pp. 5105-5131
Persistent link: https://www.econbiz.de/10011947139
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How do recommender systems affect sales diversity? : a cross-category investigation via randomized field experiment
Lee, Dokyun; Hosanagar, Kartik - In: Information systems research : ISR 30 (2019) 1, pp. 239-259
Persistent link: https://www.econbiz.de/10012038222
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How do product attributes and reviews moderate the impact of recommender systems through purchase stages?
Lee, Dokyun; Hosanagar, Kartik - In: Management science : journal of the Institute for … 67 (2021) 1, pp. 524-546
Persistent link: https://www.econbiz.de/10012435309
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Demand interactions in sharing economies : evidence from a natural experiment involving Airbnb and Uber/Lyft
Zhang, Shunyuan; Lee, Dokyun; Singh, Param; … - In: Journal of marketing research 59 (2022) 2, pp. 374-391
Persistent link: https://www.econbiz.de/10013258039
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Soul and machine (learning)
Proserpio, Davide; Hauser, John R.; Liu, Xiao; Amano, … - In: Marketing letters : a journal of research in marketing 31 (2020) 4, pp. 393-404
Persistent link: https://www.econbiz.de/10012417693
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Large-scale cross-category analysis of consumer review content on sales conversion leveraging deep learning
Liu, Xiao; Lee, Dokyun; Srinivasan, Kannan - In: Journal of marketing research 56 (2019) 6, pp. 918-943
Persistent link: https://www.econbiz.de/10012177738
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Influence via ethos : on the persuasive power of reputation in deliberation online
Manzoor, Emaad; Chen, George H.; Lee, Dokyun; Smith, … - In: Management science : journal of the Institute for … 70 (2024) 3, pp. 1613-1634
Persistent link: https://www.econbiz.de/10014515097
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How do peer awards motivate creative content? : experimental evidence from Reddit
Burtch, Gordon; He, Qinglai; Hong, Yili; Lee, Dokyun - In: Management science : journal of the Institute for … 68 (2022) 5, pp. 3488-3506
Persistent link: https://www.econbiz.de/10013368685
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What makes a good image? : Airbnb demand analytics leveraging interpretable image features
Zhang, Shunyuan; Lee, Dokyun; Singh, Param Vir; … - In: Management science : journal of the Institute for … 68 (2022) 8, pp. 5644-5666
Persistent link: https://www.econbiz.de/10013370997
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Nudging Private Ryan : mobile microgiving under economic incentives and audience effects
Lee, Dongwon; Gopal, Anandasivam; Lee, Dokyun; Shin, … - In: MIS quarterly 47 (2023) 3, pp. 1101-1146
Persistent link: https://www.econbiz.de/10014422576