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Customer's financial literacy : European perspective

Smyczek, Sławomir - In: Annales Universitatis Mariae Curie-Skłodowska / H 51 (2017) 2, pp. 211-218

Persistent link: https://www.econbiz.de/10011986111

Effects of content characteristics on stages of customer engagement in social media : investigating European wine brands

Vlachvei, A.; Notta, Ourania; Koronaki, Eirini - In: Journal of research in interactive marketing : … 16 (2022) 4, pp. 615-632

Persistent link: https://www.econbiz.de/10013536264

Healthcare : Market Dynamics, Policies and Strategies in Europe

Glowik, Mario (contributor) - 2015

This textbook discusses the most important theories of internationalization, including Product Life-Cycle, Internalization, Location, International New Venture concepts, and others. These models are grounded to a considerable extent in the Transaction Cost Theory and the Resource-Based View as...

Persistent link: https://www.econbiz.de/10014482160

Relational cohesion between users and smart voice assistants

Hernández Ortega, Blanca; Aldas-Manzano, Joaquin; … - In: The journal of services marketing 36 (2022) 5, pp. 725-740

Persistent link: https://www.econbiz.de/10013407596

Corporate image and reputation as drivers of customer loyalty

Leaniz, Patricia Martínez García de; Rodríguez del … - In: Corporate reputation review : an international journal 19 (2016) 2, pp. 166-178

Persistent link: https://www.econbiz.de/10011552649

The influence of new media on the customer's behavior on the market

Chęcińska-Zaucha, Agnieszka - In: Annales Universitatis Mariae Curie-Skłodowska / H 49 (2015) 3, pp. 29-38

Persistent link: https://www.econbiz.de/10011515644

A lovable personality : the effect of brand personality on brand love

Roy, Pinaki; Khandeparkar, Kapil; Motiani, Manoj - In: The journal of brand management : an international journal 23 (2016) 5, pp. 97-113

Persistent link: https://www.econbiz.de/10011565291

The impact of corporate social responsibility on customer satisfaction, relationship maintenance and loyalty in the shipping industry

Shin, Youngran; Vinh Van Thai - In: Corporate social responsibility and environmental management 22 (2015) 6, pp. 381-392

Persistent link: https://www.econbiz.de/10011449703

The effect of the consumer's engagement in the process of adopting functional applications : the mobile banking case

Gonçalves Filho, Cid; Monteiro, Plínio Rafael Reis; … - In: International journal of business and systems research … 15 (2021) 3, pp. 317-336

Persistent link: https://www.econbiz.de/10012513972

The effect of digital integrated marketing communications on not-for-profit sport consumption behaviors

Whitburn, Damien; Karg, Adam; Turner, Paul - In: Journal of sport management : the official journal of … 34 (2020) 5, pp. 417-434

Persistent link: https://www.econbiz.de/10012293375

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