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Consumers' perceived brand asp...
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Consumer behaviour
22
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22
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Dienstleistungsqualität
13
Service quality
13
Brand image
12
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Sreejesh, S.
41
Sarkar, Abhigyan
13
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10
Anusree, M. R.
7
S., Sreejesh
6
Paul, Justin
5
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4
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3
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3
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3
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3
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3
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2
Kuriakose, Vijay
2
Manu C
2
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2
Roy, Subhadip
2
Sahoo, Debajani
2
Telang, Achyut
2
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1
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1
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3
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2
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2
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2
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2
SpringerLink / Bücher
2
Applied Economics Quarterly (formerly: Konjunkturpolitik)
1
Asia Pacific journal of marketing and logistics
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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The marketing review
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Tourism review : the official journal of the AIEST
1
Young consumers : insight and ideas for responsible marketers
1
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ECONIS (ZBW)
36
Other ZBW resources
10
RePEc
1
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1
Integrated banking channel service quality (IBCSQ) : role of IBCSQ for building consumers' relationship quality and brand equity
Sreejesh, S.
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014460872
Saved in:
2
Effects of brand placement strength, prior game playing experience and game involvement on brand recall in advergames
Vashisht, Devika
;
Sreejesh, S.
- In:
Journal of Indian business research
7
(
2015
)
3
,
pp. 292-312
Persistent link: https://www.econbiz.de/10011413307
Saved in:
3
Impact of nature of advergames on brand recall and brand attitude among young Indian gamers : moderating roles of game-product congruence and persuasion knowledge
Vashisht, Devika
;
Sreejesh, S.
- In:
Young consumers : insight and ideas for responsible …
16
(
2015
)
4
,
pp. 454-467
Persistent link: https://www.econbiz.de/10011522157
Saved in:
4
Service quality versus service experience : an empirical examination of the consequential effects in B2B services
Roy, Subhadip
;
Sreejesh, S.
;
Bhatia, Sandhya
- In:
Industrial marketing management : the international …
82
(
2019
),
pp. 52-69
Persistent link: https://www.econbiz.de/10012127978
Saved in:
5
Effect of information content and form on customers' attitude and transaction intention in mobile banking : moderating role of perceived privacy concern
Sreejesh, S.
;
Anusree, M. R.
;
Mitra, Amarnath
- In:
The international journal of bank marketing : IJBM
34
(
2016
)
7
,
pp. 1092-1113
Persistent link: https://www.econbiz.de/10011618734
Saved in:
6
Validating a scale to measure consumer's luxury brand aspiration
Sreejesh, S.
;
Sarkar, Abhigyan
;
Roy, Subhadip
- In:
The journal of product & brand management
25
(
2016
)
5
,
pp. 465-478
Persistent link: https://www.econbiz.de/10011620599
Saved in:
7
Can healthcare servicescape affect customer's attitude? : a study of the mediating role of image congruence and moderating role of customer's prior experience
Sreejesh, S.
;
Sahoo, Debjani
;
Mitra, Amarnath
- In:
Asia-Pacific journal of business administration
8
(
2016
)
2
,
pp. 106-126
Persistent link: https://www.econbiz.de/10011552884
Saved in:
8
Examining the roles played by a store satisfaction-love framework in shaping the influence of store loyalty programs
Sreejesh, S.
;
Sarkar, Abhigyan
;
Pradhan, Sudeepta
- In:
Management research review
39
(
2016
)
8
,
pp. 879-898
Persistent link: https://www.econbiz.de/10011534315
Saved in:
9
Can online service recovery interventions benignly alter customers' negative review evaluations? : evidence from the hotel industry
Sreejesh, S.
;
Anusree, M. R.
;
Ponnam, Abhilash
- In:
Journal of hospitality marketing & management
28
(
2019
)
6
,
pp. 711-742
Persistent link: https://www.econbiz.de/10012176682
Saved in:
10
Impact of other customers in high and low involvement services : moderating role of customer's need for uniqueness
Sengupta, Aditi Sarkar
;
Sreejesh, S.
- In:
Journal of Indian business research
9
(
2017
)
1
,
pp. 41-58
Persistent link: https://www.econbiz.de/10011761485
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