This volume includes the full proceedings from the 2005 Academy of Marketing Science (AMS) Annual Conference held in Tampa, Florida, entitled Marketing, Technology and Customer Commitment in the New Economy. It include papers aimed to create awareness of the issues, trends, and advances...

This volume includes the full proceedings from the 2004 Academy of Marketing Science (AMS) Annual Conference held in Vancouver, Canada, entitled Assessing the Different Roles of Marketing Theory and Practice in the Jaws of Economic Uncertainty. It include papers aimed to create awareness of the...

Buyer Behavior in International Markets -- Advertising and Consumer Behavior -- Customer Delivery Systems: From Mom and Pop to the WWW -- Managing Marketing Relationships Within and Across Firms -- Globalization: A Marketing Management Perspective -- The Active Service Consumer -- Service on the...

Pricing and Social Topics in Marketing -- Exploring Issues in Modern Tourism -- Investigations in Retailing -- International Marketing Management Issues -- Information Use and Customer Behavior -- Relationships in a Business-to-Business Setting -- Globalization and Marketing Challenges --...

Doctoral Colloquium: Consumer Behavior Issues, Part I -- Retailing: Store Environment and Image -- Consumer Behavior: Cultural Influences and Behavior -- Doctoral Colloquium: Consumer Behavior Issues, Part II -- Branding in the B2B Marketplace -- International Marketing Strategies -- Value...

Blueprinting and Strategy for Service Providers and Buyers -- Export Strategies and Global Markets -- Demographic Perspectives of Consumer Behavior -- European Perspectives on B2B Marketing -- Branding Decisions and Buyer-Seller Relationships in Global Markets -- Developments in Sales Management...

Purpose – The goal of this paper is to understand the relationship between advertising spending and the volume and valence of publicity, and assessments of corporate brands (opinion, value and reputation). Design/methodology/approach – Two studies examine major multi‐national companies as...