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The impact of pronoun choices on consumer engagement actions : Exploring top global brands' social media communications
Labrecque, Lauren I.; Swani, Kunal; Stephen, Andrew T. - In: Psychology & Marketing 37 (2020) 6, pp. 796-814
Persistent link: https://www.econbiz.de/10012273747
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A field study of the determinants of mobile advertising effectivenss
Bart, Yakov; Stephen, Andrew T.; Sárváry, Miklós - 2012 - Rev. vers. of 2012/38/MKT
Persistent link: https://www.econbiz.de/10009625575
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Lower connectivity is better : the effects of network structure on redundancy of ideas and customer innovativeness in interdependent ideation tasks
Stephen, Andrew T.; Zubcsek, Peter Pal; Goldenberg, Jacob - In: Journal of marketing research : JMR 53 (2016) 2, pp. 263-279
Persistent link: https://www.econbiz.de/10011485347
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Relevance-reloaded and recoded
Schmitt, Bernd; Cotte, June; Giesler, Markus; Stephen, … - In: Journal of consumer research : JCR ; an … 48 (2022) 5, pp. 753-755
Persistent link: https://www.econbiz.de/10012877729
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The past, present, and future of innovation research
Lee, Byung Cheol; Moorman, Christine; Moreau, C. Page; … - In: Marketing letters : a journal of research in marketing 31 (2020) 2/3, pp. 187-198
Persistent link: https://www.econbiz.de/10012301445
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How word-of-mouth transmission encouragement affects consumers' transmission decisions, receiver selection, and diffusion speed
Stephen, Andrew T.; Lehmann, Donald R. - In: International journal of research in marketing : IJRM ; … 33 (2016) 4, pp. 755-766
Persistent link: https://www.econbiz.de/10011634055
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Spillover effects in seeded word-of-mouth marketing campaigns
Chae, Inyoung; Stephen, Andrew T.; Bart, Yakov; Yao, Dai - In: Marketing science : the marketing journal of the … 36 (2017) 1, pp. 89-104
Persistent link: https://www.econbiz.de/10011645777
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Smart phones, bad calls? : the influence of consumer mobile phone use, distraction, and phone dependence on adherence to shopping plans
Sciandra, Michael R.; Inman, J. Jeffrey; Stephen, Andrew T. - In: Journal of the Academy of Marketing Science 47 (2019) 4, pp. 574-594
Persistent link: https://www.econbiz.de/10012107242
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When posting about products on social media backfires : the negative effects of consumer identity signaling on product interest
Grewal, Lauren; Stephen, Andrew T.; Coleman, Nicole Verrochi - In: Journal of marketing research 56 (2019) 2, pp. 197-210
Persistent link: https://www.econbiz.de/10012177298
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In mobile we trust : the effects of mobile versus nonmobile reviews on consumer purchase intentions
Grewal, Lauren; Stephen, Andrew T. - In: Journal of marketing research 56 (2019) 5, pp. 791-808
Persistent link: https://www.econbiz.de/10012177648