Similar Search Results

Shoppers' intention to provide online reviews : the moderating role of consumer involvement

Tata, Sai Vijay; Prashar, Sanjeev; Parsad, Chandan - In: Journal of electronic commerce in organizations : the … 17 (2019) 3, pp. 35-53

Persistent link: https://www.econbiz.de/10012104277

Influence of celebrity factors, consumer attitude and involvement on shoppers' purchase intention using hierarchical regression

Arora, Nilesh; Prashar, Sanjeev; Parsad, Chandan; Tata, … - In: Decision 46 (2019) 3, pp. 179-195

Persistent link: https://www.econbiz.de/10012116127

Clustering e-shoppers on the basis of shopping values and web characteristics

Prashar, Sanjeev; Tata, Sai Vijay; Parsad, Chandan; … - In: Journal of global information management : an official … 27 (2019) 2, pp. 24-38

Persistent link: https://www.econbiz.de/10012017814

Impact of video product presentation and scarcity claim on mobile-based impulse buying

Gupta, Priyanka; Prashar, Sanjeev; Parsad, Chandan; … - In: Journal of global scholars of marketing science : … 33 (2023) 4, pp. 577-601

Persistent link: https://www.econbiz.de/10014369368

Do customers exhibit gratitude after service recovery? : understanding the moderating role of relationship type

Salagrama, Ramakrishna; Prashar, Sanjeev; Tata, Sai Vijay - In: Service business 15 (2021) 4, pp. 757-779

Persistent link: https://www.econbiz.de/10012794134

An examination of the role of review valence and review source in varying consumption contexts on purchase decision

Tata, Sai Vijay; Prashar, Sanjeev; Gupta, Sumeet - In: Journal of retailing and consumer services 52 (2020), pp. 1-10

Persistent link: https://www.econbiz.de/10012132283

Examining the influence of customer-brand relationship constructs and bandwagon effect on brand loyalty

Anantharaman, Rajesh; Prashar, Sanjeev; Tata, Sai Vijay - In: Benchmarking : an international journal 30 (2023) 2, pp. 361-381

Persistent link: https://www.econbiz.de/10014231853

Examining the influence of forgiveness and its antecedents on consumer behavior : the moderating role of service failure severity

Salagrama, Ramakrishna; Prashar, Sanjeev; Tata, Sai Vijay - In: International journal of emerging markets 18 (2023) 10, pp. 3973-3994

Persistent link: https://www.econbiz.de/10014455163

Matching explanations with regulatory focus

Salagrama, Ramakrishna; Mattila, Anna S.; Prashar, Sanjeev - In: Marketing intelligence & planning 40 (2022) 8, pp. 958-972

Persistent link: https://www.econbiz.de/10013393617

Examining the influence of satisfaction and regret on online shoppers' post-purchase behaviour

Tata, Sai Vijay; Prashar, Sanjeev; Parsad, Chandan - In: Benchmarking: An International Journal 28 (2020) 6, pp. 1987-2007

Purpose: The present research has used the expectancy–confirmation model along with the regret theory to examine the influence of six e-retailers' characteristics and confirmation on shoppers' satisfaction or regret. Further, the effect of these two cognitive constructs has been investigated...

Persistent link: https://www.econbiz.de/10012411121