Tata, Sai Vijay; Prashar, Sanjeev; Parsad, Chandan - In: Benchmarking: An International Journal 28 (2020) 6, pp. 1987-2007
Purpose: The present research has used the expectancy–confirmation model along with the regret theory to examine the influence of six e-retailers' characteristics and confirmation on shoppers' satisfaction or regret. Further, the effect of these two cognitive constructs has been investigated...