Park, Young Won; Hong, Paul - 2024
of 2021, four of the top ten global cosmetics firms are from the USA (Estée Lauder, Proctor & Gamble, Coty, and Johnson … (Amore Pacific). The USA and European firms still maintain their competitive advantage in the cosmetics industry. Global …Chapter 1. Cosmetics Industry Trends in the era of DX -- Chapter 2. Strategies For An E-Commerce Platform Business In …