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Srivastava, R. K.
15
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International journal of export marketing : IJExportM
2
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ECONIS (ZBW)
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1
How differing demographic factors impact upon customer loyalty towards national or international fast-food chains : a comparative study in emerging markets
Srivastava, R. K.
- In:
Journal of food products marketing
23
(
2017
)
8
,
pp. 901-925
Persistent link: https://www.econbiz.de/10011799806
Saved in:
2
Happy customers means more business : a comparative study of a global food chain in COVID-19 endemic era
Srivastava, R. K.
- In:
International journal of export marketing : IJExportM
5
(
2022
)
2
,
pp. 183-197
Persistent link: https://www.econbiz.de/10014310079
Saved in:
3
A study of impact of the demographics on the adoption of technology-driven based payment techniques among Mom-and-Pop retail owners and consumers-in emerging markets
Srivastava, R. K.
- In:
International journal of electronic marketing and …
15
(
2024
)
4
,
pp. 479-500
Persistent link: https://www.econbiz.de/10015063999
Saved in:
4
Segmenting markets along multiple dimensions of luxury value : the case of India
Srivastava, R. K.
;
Bhanot, Sandeep
;
Srinivasan, R.
- In:
Journal of promotion management : JPM
22
(
2016
)
1
,
pp. 175-193
Persistent link: https://www.econbiz.de/10011522080
Saved in:
5
Effectiveness of films, sport, celebrity or mascot to content in the advertising : a dilemma for global brands
Srivastava, R. K.
- In:
Journal of promotion management : innovations in …
27
(
2021
)
5
,
pp. 716-739
Persistent link: https://www.econbiz.de/10012549626
Saved in:
6
Comparing the three types of approach of advertising in brand building in emerging markets
Srivastava, R. K.
- In:
Journal of strategic marketing
29
(
2021
)
6
,
pp. 514-527
Persistent link: https://www.econbiz.de/10012588442
Saved in:
7
Understanding the intention to use mobile banking by existing online banking customers : an empirical study
Singh, Sindhu
;
Srivastava, R. K.
- In:
Journal of financial services marketing : JFSM
25
(
2020
)
3/4
,
pp. 86-96
Persistent link: https://www.econbiz.de/10012382194
Saved in:
8
Will direct comparative advertising works for a leading brand? : a study of the honey market
Srivastava, R. K.
- In:
International journal of comparative management
3
(
2020
)
1/2
,
pp. 125-141
Persistent link: https://www.econbiz.de/10012251000
Saved in:
9
Do low involved brands have better consumer perception due to product placement in emerging markets?
Srivastava, R. K.
- In:
Journal of marketing communications
24
(
2018
)
4
,
pp. 360-374
Persistent link: https://www.econbiz.de/10011880777
Saved in:
10
Will perception of customers of McDonald's fast food restaurant be different in India and USA? : a comparative study between the two countries' culture
Srivastava, R. K.
;
Manimoy, Paul
;
Bhanot, Sandeep
- In:
International journal of export marketing : IJExportM
4
(
2021
)
2
,
pp. 150-177
Persistent link: https://www.econbiz.de/10012598603
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