Gerpott, Torsten J.; Bicak, Ilknur - In: Review of International Business and Strategy 26 (2016) 1, pp. 137-162
Purpose – This paper aims to empirically analyze the extent to which advertising reception among consumers with a … telecommunication service suppliers in Germany because such communication measures are quite common and about three million German … scarcity of empirical work on reactions of German-Turks to ethnomarketing is reduced. …