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The influence of new media on the customer's behavior on the market
Chęcińska-Zaucha, Agnieszka - In: Annales Universitatis Mariae Curie-Skłodowska / H 49 (2015) 3, pp. 29-38
Persistent link: https://www.econbiz.de/10011515644
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The effect of digital integrated marketing communications on not-for-profit sport consumption behaviors
Whitburn, Damien; Karg, Adam; Turner, Paul - In: Journal of sport management : the official journal of … 34 (2020) 5, pp. 417-434
Persistent link: https://www.econbiz.de/10012293375
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Online engagement and the role of digital influencers in product endorsement on Instagram
Silva, Marianny Jessica de Brito; Farias, Salomão … - In: Journal of relationship marketing : innovations and … 19 (2020) 2, pp. 133-163
Persistent link: https://www.econbiz.de/10012258651
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Online relationship formation
Kozlenkova, Irina V.; Palmatier, Robert W.; Fang, Eric; … - In: Journal of marketing 81 (2017) 3, pp. 21-40
Persistent link: https://www.econbiz.de/10011697750
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Trialogue on Facebook pages of grocery stores : customer engagement or customer enragement?
Peeroo, Swaleha; Samy, Martin; Jones, Brian - In: Journal of marketing communications 25 (2019) 8, pp. 861-883
Persistent link: https://www.econbiz.de/10012203378
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Athlete branding via social media : examining the factors influencing consumer engagement on Instagram
Doyle, Jason P.; Su, Yiran; Kunkel, Thilo - In: European Sport management quarterly : ESMQ 22 (2022) 4, pp. 506-526
Persistent link: https://www.econbiz.de/10013350474
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Impact of electronic word-of-mouth on brand relationship and purchase intention : the case of the smartphone industry
El Hajjar, Samer - In: International journal of business innovation and … 28 (2022) 2, pp. 263-279
Persistent link: https://www.econbiz.de/10013253188
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Do health-brand fan pages satisfy their consumers' desires?
Castillo, Gricel; Carrete-Lucero, Lorena de la Paz; … - In: International journal of electronic marketing and … 13 (2022) 1, pp. 83-104
Persistent link: https://www.econbiz.de/10012695459
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Social media marketing and restaurant purchase intention : do online brand community identification and gender matter
Ibrahim, Blend - In: International journal of internet marketing and … 18 (2023) 2/3, pp. 286-309
Persistent link: https://www.econbiz.de/10014318345
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Online purchase decision after viewing ads : factors related to sociodemographic and internet use on different digital channels
Barrichello, Alcides; Morano, Rogério Scabim; Santos, … - In: International journal of internet marketing and … 19 (2023) 1/2, pp. 20-41
Persistent link: https://www.econbiz.de/10014340162