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1
International market entry : how do small and medium-sized enterprises make decisions?
Ahi, Ali
;
Baronchelli, Gianpaolo
;
Kuivalainen, Olli
; …
- In:
Journal of international marketing
25
(
2017
)
1
,
pp. 1-21
Persistent link: https://www.econbiz.de/10011656741
Saved in:
2
Global products marketing strategy of two European MNCs in Vietnam
Wafler, Beat Hans
;
Badir, Yuosre F.
- In:
The journal of product & brand management
26
(
2017
)
6
,
pp. 573-588
Persistent link: https://www.econbiz.de/10011801099
Saved in:
3
An analysis on Turkish market entry opportunities : the case of Lithuanian dairy companies
Jamontaite, Kamile
;
Ahmedova, Saida
;
Okumus, Abdullah
; …
- In:
Mokslo darbai / Ekonomika
96
(
2017
)
2
,
pp. 79-101
Persistent link: https://www.econbiz.de/10012305153
Saved in:
4
Entrepreneurial orientation in the sharing economy : cases of new entries in domestic and international markets
Thornton, Heidi Coral
;
Sandberg, Susanne
- In:
International journal of entrepreneurship and small …
46
(
2022
)
1
,
pp. 16-44
Persistent link: https://www.econbiz.de/10013455109
Saved in:
5
Spillover effects of marketing expertise on market performance of domestic firms and MNEs in emerging markets
Lou, Qiang Steven
;
Pattnaik, Chinmay
;
Shi, Mengze
- In:
Management decision : MD
54
(
2016
)
1
,
pp. 107-129
Persistent link: https://www.econbiz.de/10011459162
Saved in:
6
The moderated mediating effect of international diversification, technological capability, and market orientation on emerging market firms' new product performance
Wu, Jie
;
Ma, Zhenzhong
;
Liu, Zhiyang
- In:
Journal of business research : JBR
99
(
2019
),
pp. 524-533
Persistent link: https://www.econbiz.de/10012023717
Saved in:
7
International marketing strategy in emerging-market exporting firms
Samiee, Saeed
;
Chirapanda, Suthawan
- In:
Journal of international marketing
27
(
2019
)
1
,
pp. 20-37
Persistent link: https://www.econbiz.de/10011999575
Saved in:
8
Launching reverse-innovated product from emerging markets to MNC's home market : a theoretical framework for MNC's decisions
Zhu, Fengxia
;
Zou, Shaoming
;
Xu, Hui
- In:
International business review : the official journal of …
26
(
2017
)
1
,
pp. 156-163
Persistent link: https://www.econbiz.de/10011628870
Saved in:
9
Innovation for and from emerging countries : a closer look at the antecedents of trickle-down and reverse innovation
Giannetti, Verdiana
;
Rubera, Gaia
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
5
,
pp. 987-1008
Persistent link: https://www.econbiz.de/10012301297
Saved in:
10
Standardization versus adaptation of global marketing strategies in emerging market cross-border acquisitions
Rao-Nicholson, Rekha
;
Khan, Zaheer
- In:
International marketing review
34
(
2017
)
1
,
pp. 138-158
Persistent link: https://www.econbiz.de/10011673783
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