//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~accessRights:"restricted"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Use of YouTube for business co...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Social web
8,598
Social Web
8,596
Spain
4,129
Communication
3,591
Consumer behaviour
3,382
Konsumentenverhalten
3,337
Online-Marketing
3,172
Internet marketing
3,149
Spanien
3,022
Kommunikation
2,724
Public relations
2,621
Öffentlichkeitsarbeit
2,283
Reputation
1,823
Internal communication
1,625
Interne Kommunikation
1,597
Corporate reputation
1,516
Brand management
1,451
Markenführung
1,442
Firmenimage
1,439
Social media
1,421
Relationship marketing
1,387
Beziehungsmarketing
1,365
Viral marketing
1,227
Virales Marketing
1,223
Corporate social responsibility
1,142
Soziales Netzwerk
1,128
Social network
1,097
Corporate Social Responsibility
1,078
social media
971
Brand image
913
Markenimage
906
Electronic Commerce
872
E-commerce
854
Online retailing
833
Online-Handel
833
Theory
774
Theorie
773
Digitalisierung
734
Corporate disclosure
715
Unternehmenspublizität
715
more ...
less ...
Online availability
All
Undetermined
Free
19,953
Type of publication
All
Article
18,726
Book / Working Paper
3,255
Journal
10
Type of publication (narrower categories)
All
Article in journal
14,228
Aufsatz in Zeitschrift
14,228
Aufsatz im Buch
1,413
Book section
1,413
research-article
1,319
Graue Literatur
550
Non-commercial literature
550
Arbeitspapier
548
Working Paper
548
Aufsatzsammlung
359
Hochschulschrift
241
review-article
205
Conference paper
157
Konferenzbeitrag
157
case-report
133
review
127
Collection of articles of several authors
117
Sammelwerk
117
viewpoint
105
Case study
97
Fallstudie
97
conceptual-paper
95
Konferenzschrift
64
Thesis
53
Lehrbuch
44
Amtsdruckschrift
43
Government document
43
Textbook
24
non-article
24
Handbook
21
Handbuch
21
Ratgeber
20
Guidebook
9
technical-paper
8
Einführung
7
Fallstudiensammlung
7
Conference proceedings
6
Systematic review
6
Übersichtsarbeit
6
Country report
5
more ...
less ...
Language
All
English
19,801
Undetermined
1,092
German
1,060
Spanish
47
French
3
Italian
1
Multiple languages
1
more ...
less ...
Author
All
Zerfaß, Ansgar
33
Foroudi, Pantea
31
Melewar, T. C.
30
Dolado, Juan J.
28
Prados de la Escosura, Leandro
26
Dwivedi, Yogesh Kumar
25
Martínez-López, Francisco J.
25
Law, Chun Hung Roberts
24
Kitchen, Philip J.
23
Bruhn, Manfred
22
Loureiro, Sandra Maria Correia
22
Qiu, Liangfei
22
Hajli, Nick
19
Rana, Nripendra P.
18
Vrontis, Demetris
18
Bang, Nguyen
17
Ternès, Anabel
17
Watson, Tom
17
Filieri, Raffaele
16
Gázquez-Abad, Juan Carlos
16
Schaarschmidt, Mario
16
Agnihotri, Raj
15
Dhir, Amandeep
15
Goodman, Michael B.
15
Harrigan, Paul
15
Llopis, Juan
15
Marco Lajara, Bartolomé
15
Rita, Paulo
15
Adeola, Ogechi
14
Dennis, Alan
14
Jiménez-Martín, Sergi
14
Kreutzer, Ralf T.
14
Laurell, Christofer
14
Men, Linjuan Rita
14
Ozuem, Wilson
14
Romenti, Stefania
14
Esch, Franz-Rudolf
13
Etter, Michael
13
Hinson, Robert
13
Lee, Yeunjae
13
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
236
IGI Global
162
OECD
97
C.E.P.R. Discussion Papers
74
Edward Elgar Publishing
26
National Bureau of Economic Research
24
Springer-Verlag GmbH
21
Organisation for Economic Co-operation and Development
18
Springer Gabler <Firma>
15
Economics Department, Organisation de Coopération et de Développement Économiques (OCDE)
12
World Bank Group
11
Springer International Publishing
10
Taylor and Francis
9
World Bank
9
Peter Lang GmbH
8
International Energy Agency
5
NetLibrary, Inc
4
Nuclear Energy Agency
4
Centre for Economic Policy Research
3
European Conference of Ministers of Transport
3
European Observatory on Health Systems and Policies
3
Palgrave Macmillan <Firma>
3
Taylor and Francis.
3
De Gruyter Oldenbourg
2
Directorate for Education, Organisation de Coopération et de Développement Économiques (OCDE)
2
Directorate for Financial, Fiscal and Enterprises Affairs, Organisation de Coopération et de Développement Économiques (OCDE)
2
Europäische Kommission / Generaldirektion Wirtschaft und Finanzen
2
Great Britain / Parliament
2
Healthcare Information and Management Systems Society
2
Kassel University Press GmbH
2
Nomos Verlagsgesellschaft
2
Technische Universität Braunschweig
2
Trends in Business Communication <Veranstaltung> <8., 2020, Online>
2
Weltbank
2
World Scientific Publishing Co. Pte. Ltd.
2
Academic Conference Trends in Business Communication <9., Online, 2022>
1
Academy of Marketing Science / Annual Conference <2023, New Orleans, La.>
1
Annual International Research Conference of Symbiosis Institute of Management Studies <12., 2021, Online>
1
Apress L.P.
1
Association for Business Communication
1
more ...
less ...
Published in...
All
Journal of business research : JBR
553
SpringerLink / Bücher
520
Technological forecasting & social change : an international journal
276
Journal of Communication Management
264
Journal of retailing and consumer services
260
Discussion paper / Centre for Economic Policy Research
213
Springer eBook Collection
200
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
185
Management communication quarterly : an international journal
174
Corporate Communications: An International Journal
166
Discussion papers / CEPR
147
Management science : journal of the Institute for Operations Research and the Management Sciences
134
Tourism management : research, policies, practice
126
Corporate communications : an international journal
125
International journal of business communication : IJBC ; a publication of the Association of Business Communication
120
Industrial marketing management : the international journal for industrial and high-tech firms
117
Information systems research : ISR
116
Journal of economic behavior & organization : JEBO
110
Journal of management information systems : JMIS
100
Research
100
International journal of advertising : the review of marketing communications
99
International journal of hospitality management
99
Journal of marketing communications
99
International journal of internet marketing and advertising : IJIMA
94
Journal of business ethics : JOBE
86
Finance research letters
85
Journal of promotion management : innovations in planning and applied research
85
Corporate reputation review : an international journal
83
Games and economic behavior
79
Applied economics
76
Business horizons
75
CEPR Discussion Papers
74
The accounting review : a publication of the American Accounting Association
73
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
72
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
70
Strategic Direction
68
The journal of product & brand management
67
Journal of Business Ethics
66
Journal of economic theory
66
Journal of travel and tourism marketing
66
more ...
less ...
Source
All
ECONIS (ZBW)
18,783
Other ZBW resources
2,103
RePEc
1,089
USB Cologne (EcoSocSci)
8
OLC EcoSci
6
BASE
2
Showing
1
-
10
of
21,991
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Bridging organizational identity and
reputation
messages online : a conceptual model
Huang-Horowitz, Nell C.
;
Freberg, Karen
- In:
Corporate communications : an international journal
21
(
2016
)
2
,
pp. 195-212
Persistent link: https://www.econbiz.de/10011559748
Saved in:
2
Impact of message convergence on organizational
reputation
: an examination of organizational crisis
communication
on Facebook
Ye, Lan
;
Ki, Eyun-Jung
- In:
Corporate reputation review : an international journal
21
(
2018
)
1
,
pp. 1-8
Persistent link: https://www.econbiz.de/10011879077
Saved in:
3
Editorial: virtual
communication
, organisational
reputation
and (mis)trust
Topic, Martina
- In:
Corporate communications : an international journal
28
(
2023
)
5
,
pp. 685-691
Persistent link: https://www.econbiz.de/10014334580
Saved in:
4
Understanding social media governance : seizing opportunities, staying out of trouble
Berg, Annelieke C. van den
;
Verhoeven, Joost W. M.
- In:
Corporate communications : an international journal
22
(
2017
)
1
,
pp. 149-164
Persistent link: https://www.econbiz.de/10011599999
Saved in:
5
Blurring the lines : how social media managers transform business
communication
Nowak, Rosemarie
;
Rudeloff, Christian
;
Pakura, Stefanie
- In:
Conference proceedings Trends in Business Communication 2020
,
(pp. 129-148)
.
2021
Persistent link: https://www.econbiz.de/10012662511
Saved in:
6
National culture characteristics for managing corporate
reputation
and brand image using social media
Becker, Kip
;
Lee, Jung Wan
- In:
Global aspects of reputation and strategic management
,
(pp. 127-142)
.
2019
Persistent link: https://www.econbiz.de/10012125451
Saved in:
7
Social media
communication
strategies
Floreddu, Paola Barbara
;
Cabiddu, Francesca
- In:
The journal of services marketing
30
(
2016
)
5
,
pp. 490-503
Persistent link: https://www.econbiz.de/10011615527
Saved in:
8
Typical tools for assessment of communicative performance
Pallas, Josef
;
Svensson, Emma
- In:
Corporate reputation review : an international journal
19
(
2016
)
1
,
pp. 47-58
Persistent link: https://www.econbiz.de/10011552477
Saved in:
9
Internal
reputation
management : the impact of authentic leadership and transparent
communication
Men, Linjuan Rita
- In:
Corporate reputation review : an international journal
17
(
2014
)
4
,
pp. 254-272
Persistent link: https://www.econbiz.de/10011616450
Saved in:
10
An investigation of the dialogical
communication
capacities of Turkish GSM companies websites
Atlı, Dinçer
- In:
International journal of sustainable entrepreneurship …
4
(
2019
)
2
,
pp. 51-59
Persistent link: https://www.econbiz.de/10012106971
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->