Tsai, Terence; Young, Michael N.; Cheng, Bor-shiuan; … - In: Asian Case Research Journal (ACRJ) 14 (2010) 02, pp. 159-185
Sinyi was one of the most successful real estate agent companies in Taiwan and China mainland. Sinyi's founder, Chun-chi Chou, embraced Confucian perspective in his management and successfully cultivated a "people-centered" corporate culture for both Sinyi's employees and customers. Mr. Chou...