Pop, Nicolae Al.; Vaduva, Sebastian A.; Dabija, Dan Cristian - In: International Journal of Social Ecology and Sustainable … 1 (2010) 4, pp. 1-9
To build a better and more profitable corporate image, Western firms have been investing in social responsibility. The Romanian consumer has fairly recently been exposed to this holistic marketing concept since the Revolution of 1989, and in this regard, in this article, the authors verify...
