//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~accessRights:"restricted"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Electronic word-of-mouth and t...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Consumer behaviour
27,999
Konsumentenverhalten
27,918
Brand management
6,719
Markenführung
6,709
Online-Marketing
5,561
Internet marketing
5,487
Relationship marketing
4,942
Beziehungsmarketing
4,941
Markenimage
4,741
Brand image
4,718
Social Web
4,676
Social web
4,676
Customer satisfaction
3,074
Kundenzufriedenheit
3,071
Online retailing
2,935
Online-Handel
2,935
Brand
2,657
Markenartikel
2,606
Viral marketing
2,425
Virales Marketing
2,414
Service quality
2,381
Dienstleistungsqualität
2,378
Werbewirkung
2,164
Advertising effects
2,156
Theory
2,045
Theorie
2,040
Einzelhandel
2,002
Electronic Commerce
1,993
Retail trade
1,993
E-commerce
1,949
Advertising
1,914
Werbung
1,892
Emotion
1,787
Experiment
1,489
Marketingmanagement
1,422
Marketing management
1,420
Confidence
1,269
Vertrauen
1,265
Preismanagement
1,149
Pricing strategy
1,149
more ...
less ...
Online availability
All
Undetermined
Free
23,581
Type of publication
All
Article
31,874
Book / Working Paper
3,509
Journal
18
Type of publication (narrower categories)
All
Article in journal
29,868
Aufsatz in Zeitschrift
29,868
Aufsatz im Buch
1,634
Book section
1,634
Arbeitspapier
753
Working Paper
753
Graue Literatur
747
Non-commercial literature
747
Hochschulschrift
439
Aufsatzsammlung
346
Conference paper
327
Konferenzbeitrag
327
Collection of articles of several authors
135
Sammelwerk
135
Thesis
99
Konferenzschrift
69
Lehrbuch
63
Case study
58
Fallstudie
58
Textbook
27
Ratgeber
14
Handbook
13
Handbuch
13
Amtsdruckschrift
12
Government document
12
Guidebook
10
Systematic review
9
Übersichtsarbeit
9
Conference proceedings
7
Festschrift
7
Bibliografie
6
Collection of articles written by one author
4
Einführung
4
Sammlung
4
Glossar enthalten
3
Glossary included
3
Interview
3
Bibliografie enthalten
2
Bibliography included
2
Mehrbändiges Werk
2
more ...
less ...
Language
All
English
33,694
German
1,292
Undetermined
403
Spanish
6
Portuguese
4
French
2
Italian
2
Russian
2
Polish
1
more ...
less ...
Author
All
Han, Heesup
84
Mattila, Anna S.
64
Septianto, Felix
61
Dwivedi, Yogesh Kumar
60
Paul, Justin
59
Loureiro, Sandra Maria Correia
54
Thaichon, Park
52
Hollebeek, Linda D.
43
Law, Chun Hung Roberts
43
Melewar, T. C.
41
Ko, Eunju
40
Rana, Nripendra P.
40
Bang, Nguyen
39
Foroudi, Pantea
39
Belk, Russell W.
38
Kim, Jungkeun
38
Kreutzer, Ralf T.
38
Phau, Ian
38
Rahman, Zillur
35
Kim, Seongseop
34
Lusk, Jayson L.
34
Japutra, Arnold
33
Grewal, Dhruv
32
Martínez-López, Francisco J.
32
Park, Jungkun
32
Burmann, Christoph
31
Gupta, Suraksha
31
Nayga, Rodolfo M.
31
Quach, Sara
31
Vrontis, Demetris
31
Wu, Luorong
31
Balaji, M. S.
30
Kumar, Vikas
30
Khan, Imran
29
Prashar, Sanjeev
29
Sharma, Piyush
29
Wong, IpKin Anthony
29
Ahn, Jiseon
28
Guzman, Francisco
28
Kumar, V.
28
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
265
National Bureau of Economic Research
81
IGI Global
55
OECD
41
C.E.P.R. Discussion Papers
38
International Energy Agency
30
Edward Elgar Publishing
23
Springer Gabler <Firma>
20
Springer International Publishing
17
Organisation for Economic Co-operation and Development
11
NetLibrary, Inc
10
Peter Lang GmbH
10
Springer-Verlag GmbH
10
Technische Universität Braunschweig
9
De Gruyter Oldenbourg
4
Deutscher Dialogmarketing Verband
4
Information Resources Management Association
4
Taylor and Francis
4
Taylor and Francis.
4
Helmut-Schmidt-Universität
3
Nomos Verlagsgesellschaft
3
Palgrave Macmillan <Firma>
3
World Bank Group
3
Bundesvereinigung City- und Stadtmarketing Deutschland
2
Christian-Albrechts-Universität zu Kiel
2
City of London (England) / Corporation
2
Europäische Kommission / Generaldirektion Gesundheit und Verbraucherschutz
2
Haufe-Lexware GmbH & Co. KG
2
International Finance Corporation
2
Internationale Konferenz "DerMarkentag" <7., 2018, Koblenz>
2
Paradoxien des Verbraucherverhaltens <Veranstaltung> <2017, Berlin>
2
SRH Fernhochschule
2
Technische Universität Chemnitz
2
Universität Kassel
2
World Bank
2
World Tourism Organization
2
Academy of Marketing Science
1
Academy of Marketing Science / Annual Conference <2021, Online>
1
Academy of Marketing Science / Annual Conference <2023, New Orleans, La.>
1
Academy of Marketing Science / World Marketing Congress <2021, Online>
1
more ...
less ...
Published in...
All
Journal of business research : JBR
1,699
Journal of retailing and consumer services
1,600
SpringerLink / Bücher
709
International journal of hospitality management
582
International journal of consumer studies
332
Tourism management : research, policies, practice
321
The journal of brand management : an international journal
307
Asia Pacific journal of marketing and logistics
299
Psychology & marketing
289
Technological forecasting & social change : an international journal
288
The journal of product & brand management
287
Management science : journal of the Institute for Operations Research and the Management Sciences
266
Journal of travel and tourism marketing
264
Journal of marketing communications
258
Springer eBook Collection
254
International journal of advertising : the review of marketing communications
238
International journal of contemporary hospitality management
227
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
227
Industrial marketing management : the international journal for industrial and high-tech firms
208
Discussion papers / CEPR
204
Journal of international consumer marketing
203
Journal of Islamic marketing
201
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
201
Working paper / National Bureau of Economic Research, Inc.
201
Journal of promotion management : innovations in planning and applied research
196
Journal of hospitality marketing & management
195
Journal of retailing
192
Journal of strategic marketing
192
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
191
Journal of marketing management : JMM ; journal of the Academy of Marketing
184
Discussion paper / Centre for Economic Policy Research
180
Marketing intelligence & planning
178
Journal of the Academy of Marketing Science
170
Journal of marketing
168
Tourism management perspectives : TMP
163
The international review of retail, distribution and consumer research
160
Marketing letters : a journal of research in marketing
158
Journal of economic behavior & organization : JEBO
156
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
156
The journal of services marketing
154
more ...
less ...
Source
All
ECONIS (ZBW)
34,964
RePEc
404
Other ZBW resources
24
USB Cologne (EcoSocSci)
7
BASE
1
OLC EcoSci
1
Showing
1
-
10
of
35,401
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
When brands get real : the role of authenticity and electronic word-of-mouth in shaping consumer response to brands taking a stand
Chu, Shu-Chuan (Kelly)
;
Kim, Hyejin
;
Kim, Yoojung
- In:
International journal of advertising : the review of …
42
(
2023
)
6
,
pp. 1037-1064
Persistent link: https://www.econbiz.de/10014321552
Saved in:
2
Understanding the importance of eWOM on Higher Education Institutions' brand equity
Carvalho, Liliana
;
Brandão, Amélia Maria Pinto da Cunha
; …
- In:
Journal of marketing for higher education
31
(
2021
)
2
,
pp. 261-279
Persistent link: https://www.econbiz.de/10012695062
Saved in:
3
Impact of online reviews on consumer's hotel booking intentions : does brand image mediate?
Chakraborty, Uttam
;
Biswal, Santosh Kumar
- In:
Journal of promotion management : innovations in …
26
(
2020
)
7
,
pp. 943-963
Persistent link: https://www.econbiz.de/10012287155
Saved in:
4
The influence of brand image for the online direct selling of a Malaysian micro-enterprise cosmetic brand : the mediating role of brand awareness
Rajat Subhra Chatterjee
;
Seduram, Linda
;
Tan Sin Kwang
; …
- In:
International journal of internet marketing and …
15
(
2021
)
5/6
,
pp. 593-614
Persistent link: https://www.econbiz.de/10012670734
Saved in:
5
My brand, my self(ie) - why consumers portray themselves in brand-selfies
Flaswinkel, Anne Mareike
;
Rump, Markus
;
Decker, Reinhold
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 310-334
Persistent link: https://www.econbiz.de/10014318347
Saved in:
6
A moderated mediation model of situational context and brand image for online purchases using eWOM
Le Nguyen Hoang
;
Le Thanh Tung
- In:
The journal of product & brand management
32
(
2023
)
4
,
pp. 661-672
Persistent link: https://www.econbiz.de/10014281369
Saved in:
7
The influence of “Facebook friends” on the intention to join brand pages
Palazon, Mariola
;
Sicilla, María
;
Lopez, Manuela
- In:
The journal of product & brand management
24
(
2015
)
6
,
pp. 580-595
Persistent link: https://www.econbiz.de/10011481829
Saved in:
8
Can your advertising really buy earned impressions? : the effect of brand advertising on word of mouth
Lovett, Mitchell J.
;
Peres, Renana
;
Xu, Linli
- In:
Quantitative marketing and economics : QME
17
(
2019
)
3
,
pp. 215-255
Persistent link: https://www.econbiz.de/10012098687
Saved in:
9
Building resilience to negative information and increasing purchase intentions in a digital environment
Torres, Pedro M.
;
Augusto, Mário Gomes
- In:
Journal of business research : JBR
101
(
2019
),
pp. 528-535
Persistent link: https://www.econbiz.de/10012103462
Saved in:
10
Examining biased assimilation of brand-related online reviews
Mafael, Alexander
;
Gottschalk, Sabrina Alexandra
; …
- In:
Journal of interactive marketing : a quarterly …
36
(
2016
),
pp. 91-106
Persistent link: https://www.econbiz.de/10011616004
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->