Kashive, Neerja; Khanna, Vandana Tandon; Bharthi, … - In: Journal of Indian Business Research 12 (2020) 1, pp. 93-111
Purpose: The purpose of this paper is to explore the role of social media in creating an attractive employer brand for any organization. It investigates one of the social media Glassdoor, which is an online employer branding platform, where employees put their reviews which are both positive...