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Examining customer evaluations across different self-service technologies

Robertson, Nichola; McDonald, Heath; Leckie, Civilai; … - In: The journal of services marketing 30 (2016) 1, pp. 88-102

Persistent link: https://www.econbiz.de/10011445689

Quantifying the positive effects of sponsor level, length, prominence and relatedness on recall and residual recall rates over time

McDonald, Heath; Karg, Adam - In: Journal of marketing communications 21 (2015) 5, pp. 372-391

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The development and change of brand associations and their influence on team loyalty over time

Kunkel, Thilo; Doyle, Jason P.; Funk, Daniel C.; Du, James - In: Journal of sport management : the official journal of … 30 (2016) 2, pp. 117-134

Persistent link: https://www.econbiz.de/10011489217

The uniqueness of sport : testing against marketing's empirical laws

Baker, Bradley J.; McDonald, Heath; Funk, Daniel C. - In: Sport management review 19 (2016) 4, pp. 378-390

Persistent link: https://www.econbiz.de/10011566663

Segmenting initial fans of a new team : a taxonomy of sport early adopters

McDonald, Heath; Leckie, Civilai; Karg, Adam; … - In: Journal of consumer behaviour : an international … 15 (2016) 2, pp. 136-148

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Predicting season ticket holder retention using rich behavioral data

Karg, Adam; Tamaddoni, Ali; McDonald, Heath; Ewing, Michael - In: Journal of sport management : the official journal of … 35 (2021) 5, pp. 426-439

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Understanding season ticket holder attendance decisions

Karg, Adam; Nguyen, Jeremy; McDonald, Heath - In: Journal of sport management : the official journal of … 35 (2021) 3, pp. 239-253

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Customer engagement in sport : an updated review and research agenda

McDonald, Heath; Biscaia, Rui; Yoshida, Masayuki; … - In: Journal of sport management : the official journal of … 36 (2022) 3, pp. 289-304

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Sport consumer behaviour : marketing strategies

Funk, Daniel C. - 2016

pt. 1. Introduction and consumer segmentation -- pt. 2. Inputs : external forces and branding -- pt. 3. Processes : internal psychological components -- pt. 4. Outputs : sport consumer connections and satisfaction -- pt. 5. An alternative perspective on sport consumer behaviour -- pt. 6. Case...

Persistent link: https://www.econbiz.de/10013179794

Predicting individual event attendance with machine learning : a "step-forward" approach

Nguyen, Jeremy K.; Karg, Adam; Valadkhani, Abbas; … - In: Applied economics 54 (2022) 27, pp. 3138-3153

Persistent link: https://www.econbiz.de/10013171194