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Salesperson dual agency in price negotiations

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When it pays to have a friend on the inside : contingent effects of buyer advocacy on B2B suppliers

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Toward a theory of outside-in marketing : past, present, and future

Quach, Sara; Thaichon, Park; Lee, Ju-Yeon; Weaven, Scott; … - In: Industrial marketing management : the international … 89 (2020), pp. 107-128

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Handbook on customer centricity : strategies for building a customer-centric organization

Palmatier, Robert W. (ed.); Moorman, Christine (ed.); … - 2019

Contents: 1. Introduction to the Handbook on Customer Centricity -- Robert w. Palmatier, Christine Moorman, and Ju-Yeon Lee -- Part I: Organizational design perspectives on customer centricity -- 2. Customer centricity: A multi-year journey / Ajay K. Kohli, Bernie J. Jaworski, and Nabil Shabshab...

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The effect of firms' structural designs on advertising and personal selling returns

Lee, Ju-Yeon; Sridhar, Shrihari; Palmatier, Robert W. - In: International journal of research in marketing : IJRM ; … 34 (2017) 1, pp. 173-193

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Handbook on customer centricity : strategies for building a customer-centric organization

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The effect of online shopping platform strategies on search, display, and membership revenues

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Improving cancer outreach effectiveness through targeting and economic assessments : insights from a randomized field experiment

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The long-term impact of service empathy and responsiveness on customer satisfaction and profitability : a longitudinal investigation in a healthcare context

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Improving business-to-business customer satisfaction programs : assessment of asymmetry, heterogeneity, and financial impact

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