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Social Media Monetization : Platforms, Strategic Models and Critical Success Factors
Martínez-López, Francisco J.; Li, Yangchun; Young, … - 2022
Part I: An Introduction to Social Media Monetization -- 1. Introduction -- Part II: A Strategic Framework for Social Media Monetization -- 2. How Companies Can Exploit the Commercial Value of Social Media Through Advertising -- 3. How Companies Can Use Social Media for Social Selling -- 4. How...
Persistent link: https://www.econbiz.de/10013373458
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Erfolgreiche Managementtools : was junge Führungskräfte an keiner Uni lernen
Pede, Christian - 2022
Persistent link: https://www.econbiz.de/10012694027
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Can the usage of social media increase the gregariousness of the family to grow successful family-owned businesses? : the usefulness of social media in growing a family-owned busin...
Mupepi, ambo Governor; Taruwinga, Patience; Al-Rabayah, … - In: Strategic uses of social media for improved customer …, (pp. 224-245). 2017
Persistent link: https://www.econbiz.de/10011632870
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Unternehmer und Unternehmensperspektiven für Klein- und Mittelunternehmen : Festschrift für Hans Jobst Pleitner
Brauchlin, Emil (ed.); Pichler, Johann Hanns (ed.);  … - 2000
Im Zentrum des Hans Jobst Pleitner gewidmeten Bandes stehen die Klein- und Mittelunternehmen. Über fünfzig Beiträge von Kollegen, Partnern in weltweiten Netzwerken und ehemaligen Doktoranden fügen sich zu einem eigentlichen "State-of-the Art"-Werk für den Bereich der KMU zusammen. -- Im...
Persistent link: https://www.econbiz.de/10011402015
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The impact of CEO successor origin on corporate divestiture scale and scope change
Chiu, Shih-Chi; Johnson, Richard A.; Hoskisson, Robert E.; … - In: The leadership quarterly : LQ ; an international … 27 (2016) 4, pp. 617-633
Persistent link: https://www.econbiz.de/10011565110
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Project management processes are important, but are stakeholders aligned correctly?
Sharma, Hemant; Kirtani, Vikas - In: International journal of Indian culture and business … 24 (2021) 3, pp. 331-349
Persistent link: https://www.econbiz.de/10012799047
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Building sustainable competitive advantage : through executive enterprise leadership
Kumar, Dhirendra - 2016
1. Enterprise excellence model -- 2. Enterprise growth strategy (EGS) -- 3. Enterprise risk management (ERM) -- 4. Enterprise transformation (ET) -- 5. Strategy executio and measurement -- 6. Enterprise excellence case studies.
Persistent link: https://www.econbiz.de/10013181867
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The shadow of a departing CEO : outsider succession and strategic change in a business group
Kim, Changsu; Park, Jong-hun; Kim, Jiyoon; Lee, Young Joo - In: Asia Pacific business review 28 (2022) 1, pp. 65-86
Persistent link: https://www.econbiz.de/10012695138
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The joint influence of CEO succession types and CEO-TMT faultline on firm's strategic change
Zhang, Yue; Ayoko, Oluremi B.; Liang, Qiaozhuan - In: Journal of business research : JBR 126 (2021), pp. 137-152
Persistent link: https://www.econbiz.de/10012494240
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Guardians of the previous regime : post-CEO succession factional subgroups and firm performance
Georgakakis, Dimitrios; Buyl, Tine - In: Long range planning : LRP ; international journal of … 53 (2020) 3, pp. 1-16
Persistent link: https://www.econbiz.de/10012272084