Social Media Monetization : Platforms, Strategic Models and Critical Success Factors

Part I: An Introduction to Social Media Monetization -- 1. Introduction -- Part II: A Strategic Framework for Social Media Monetization -- 2. How Companies Can Exploit the Commercial Value of Social Media Through Advertising -- 3. How Companies Can Use Social Media for Social Selling -- 4. How Social Media Profits from Advertising and Social Commerce -- 5. How Social Media Can Monetize by Offering Premium Service or Content -- Part III: Know-how for Companies to Monetize Social Media -- 6. Monetization Process for Companies -- 7. Social Media Strategy Design -- 8. Optimizing the Use of Four Major Social Media Platforms -- 9. Cases and Analyses of Companies Leveraging Social Media -- Part IV: Knowhow for Social Media Companies to Garner Maximal Revenue -- 10. Monetization Strategy Implementation for Social Media Companies -- 11. Business Model Design for Social Media Companies -- 12. Information System and Structure Design for Social Media Monetization -- 13. Social Media Monetization and Demonetization: Risks, Challenges, and Potential Solutions -- 14. Cases and Analyses of Social Media Companies -- Part V: Buried Treasure in the Roadmap Towards Monetization -- 15. New Technologies to Enhance Money-Making Potential.