Narrow search
Showing 1 - 10 of 1,439
Cover Image
Play on Demand: Why Do Players Play the Mobile Games They Do
McCauley, Brian; Merola, Giovanni; Gumbley, Sarah - In: International Journal of E-Business Research (IJEBR) 13 (2017) 4, pp. 37-54
Due to the penetration of smartphones and associated mobile devices, mobile gaming has become a ubiquitous industry worldwide. Players now have access to games at all times. Extending previous research and the Uses and Gratifications approach this paper presents an alternative conceptual model...
Persistent link: https://www.econbiz.de/10012044311
Cover Image
Young adult propensity to join voluntary associations : the role of civic engagement and motivations
Lanero, Ana; Vázquez, José Luis; Gutiérrez, Pablo - In: Nonprofit and voluntary sector quarterly 46 (2017) 5, pp. 1006-1029
Persistent link: https://www.econbiz.de/10011760339
Cover Image
Structural equation modelling of determinants of consumer-based brand equity of newspapers
Bakshi, Madhupa; Mishra, Prashant - In: Journal of media business studies 13 (2016) 1/2, pp. 73-94
Persistent link: https://www.econbiz.de/10011675989
Cover Image
From approval junkie to scrappy entrepreneur : Faith Salie's personal brand success story
Bal, Anjali S.; Weidner, Kelly - In: Go-to-market strategies for women entrepreneurs : …, (pp. 35-42). 2019
Persistent link: https://www.econbiz.de/10012220541
Cover Image
Der öffentliche (Mehr-)Wert von Medien : Public Value aus Publikumssicht
Gonser, Nicole (ed.) - 2018
Persistent link: https://www.econbiz.de/10011806119
Cover Image
Academic Dishonesty: Does Social Media Allow for Increased and More Sophisticated Levels of Student Cheating?
Best, Linda M.; Shelley, Daniel J. - In: International Journal of Information and Communication … 14 (2018) 3, pp. 1-14
willingness to use texting, screenshots, video and audio recordings to cheat on exams and other academic requirements. In addition …
Persistent link: https://www.econbiz.de/10012045340
Cover Image
Building acquaintance brands via Snapchat for the college student market
Sashittal, Hemant Chaitanya; DeMar, Michael; … - In: Business horizons 59 (2016) 2, pp. 193-204
Persistent link: https://www.econbiz.de/10011451889
Cover Image
Utilising social media to improve relationship quality : the case of the university library
Clark, Melissa N.; Bacon, Scott D. - In: International journal of electronic customer … 11 (2017/2018) 4, pp. 384-410
Persistent link: https://www.econbiz.de/10011989802
Cover Image
Anxiety and ephemeral social media use in negative eWOM creation
Wakefield, Lane T.; Wakefield, Robin L. - In: Journal of interactive marketing : a quarterly … 41 (2018), pp. 44-59
Persistent link: https://www.econbiz.de/10011844931
Cover Image
Marketing video-enabled social media as part of your e-recruitment strategy : stop trying to be trendy
Van Esch, Patrick; Mente, Margaret - In: Journal of retailing and consumer services 44 (2018), pp. 266-273
Persistent link: https://www.econbiz.de/10011904431