Narrow search
Showing 1 - 10 of 84
Cover Image
A bridge to relevance : on the history of the Academy of Marketing Science® (AMS)
Babin, Barry J.; Moulard, Julie Guidry; Lindquist, Jay D. - In: AMS review : official publication of the Academy of … 11 (2021) 3/4, pp. 454-463
Persistent link: https://www.econbiz.de/10012819696
Cover Image
Examining customer-created guilt in a service context
Pounders, Kathrynn R.; Moulard, Julie Guidry; Babin, … - In: Psychology & marketing 35 (2018) 11, pp. 830-844
Persistent link: https://www.econbiz.de/10011970112
Cover Image
Examining customer-created guilt in a service context
Pounders, Kathrynn R.; Moulard, Julie Guidry; Babin, … - In: Psychology & Marketing 35 (2018) 11, pp. 830-844
Persistent link: https://www.econbiz.de/10012083922
Cover Image
Brand authenticity : testing the antecedents and outcomes of brand management's passion for its products
Moulard, Julie Guidry; Raggio, Randle D.; Folse, Judith … - In: Psychology & marketing 33 (2016) 6, pp. 421-436
Persistent link: https://www.econbiz.de/10011491944
Cover Image
Consumer cynicism : developing a scale to measure underlying attitudes influencing marketplace shaping and withdrawal behaviours
Helm, Amanda E.; Moulard, Julie Guidry; Richins, Marsha L. - In: International journal of consumer studies 39 (2015) 5, pp. 515-524
Persistent link: https://www.econbiz.de/10011446254
Cover Image
Authenticity under threat : when social media influencers need to go beyond self-presentation
Audrezet, Alice; Kerviler, Gwarlann de; Moulard, Julie … - In: Journal of business research : JBR 117 (2020), pp. 557-569
Persistent link: https://www.econbiz.de/10012287973
Cover Image
Disentangling the meanings of brand authenticity : rhe entity-referent correspondence framework of authenticity
Moulard, Julie Guidry; Raggio, Randle D.; Folse, Judith … - In: Journal of the Academy of Marketing Science 49 (2021) 1, pp. 96-118
Persistent link: https://www.econbiz.de/10012434089
Cover Image
The authentic virtual influencer : authenticity manifestations in the metaverse
Koles, Bernadett; Audrezet, Alice; Moulard, Julie Guidry; … - In: Journal of business research : JBR 170 (2024), pp. 1-20
Persistent link: https://www.econbiz.de/10014534995
Cover Image
The paradoxical role of relationship quality on consumer privacy : its effects on relinquishing and safeguarding information
Wanjugu, Sabinah; Moulard, Julie Guidry; Sinha, Mona - In: Journal of consumer behaviour 21 (2022) 5, pp. 1203-1218
Persistent link: https://www.econbiz.de/10013413227
Cover Image
Exploring gift gaps : a meta-analysis of giver-recipient asymmetries
Freling, Ryan E.; Koskie, Melanie Moore; Freling, Traci H. - In: Psychology & marketing 41 (2024) 6, pp. 1318-1332
Persistent link: https://www.econbiz.de/10014531215