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Antecedents of consumer-based electronic retail brand equity : an integrated model
Butt, Muhammad Mohsin; Yingchen, Yu; Mohd-Any, Amrul Asraf - In: Asian Academy of Management journal : AAMJ 23 (2018) 2, pp. 69-99
Persistent link: https://www.econbiz.de/10012056659
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Consumers' behavioural intentions after experiencing deception or cognitive dissonance caused by deceptive packaging, package downsizing or slack filling
Wilkins, Stephen; Beckenuyte, Carina; Butt, Muhammad Mohsin - In: European journal of marketing : EJM 50 (2016) 1/2, pp. 213-235
Persistent link: https://www.econbiz.de/10011453338
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Country of origin and country of service delivery effects in transnational higher education : a comparison of international branch campuses from developed and developing nations
Chee, Chiu Mei; Butt, Muhammad Mohsin; Wilkins, Stephen; … - In: Journal of marketing for higher education 26 (2016) 1, pp. 86-102
Persistent link: https://www.econbiz.de/10011497265
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Integrating behavioural and branding perspectives to maximize green brand equity : a holistic approach
Butt, Muhammad Mohsin; Mushtaq, Saadia; Afzal, Alia; … - In: Business strategy and the environment 26 (2017) 4, pp. 507-520
Persistent link: https://www.econbiz.de/10011699021
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MNCs and religious influences in global markets : drivers of consumer-based halal brand equity
Butt, Muhammad Mohsin; Rose, Susan; Wilkins, Stephen; … - In: International marketing review 34 (2017) 6, pp. 885-908
Persistent link: https://www.econbiz.de/10011799827
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International brand alliances and co-branding : antecedents of cognitive dissonance and student satisfaction with co-branded higher education programs
Wilkins, Stephen; Butt, Muhammad Mohsin; Heffernan, Troy - In: Journal of marketing for higher education 28 (2018) 1, pp. 32-50
Persistent link: https://www.econbiz.de/10011886219
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Dual consumer-organisation identification in international alliances and partnerships : consumers’ supportive intentions towards local and foreign firms
Wilkins, Stephen; Butt, Muhammad Mohsin; Heffernan, Troy - In: Journal of strategic marketing 26 (2018) 7, pp. 551-567
Persistent link: https://www.econbiz.de/10011976361
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Product standardisation in the food service industry : post-purchase attitudes and repurchase intentions of non-Muslims after consuming halal food
Wilkins, Stephen; Butt, Muhammad Mohsin; Shams, Farshid; … - In: Journal of strategic marketing 27 (2019) 3, pp. 210-226
Persistent link: https://www.econbiz.de/10012202454
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When and why employees take charge in the Workplace : the roles of learning goal orientation, role-breadth self-efficacy and co-worker support
Ngo, Michelle She Min; Mustafa, Michael; Butt, Muhammad … - In: Review of managerial science : RMS 17 (2023) 5, pp. 1681-1702
Persistent link: https://www.econbiz.de/10014335462
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Antecedents and consequences of students' attitudes towards internationally accredited business schools : a signalling theory perspective
Butt, Muhammad Mohsin; Huisman, Jeroen; Hussain, Dildar; … - In: Journal of marketing for higher education 34 (2024) 1, pp. 1-17
Persistent link: https://www.econbiz.de/10014566925