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1
Editorial
Fetscherin, Marc
;
Cayolla, Ricardo Roseira
;
Guzmán, …
- In:
Journal of Product & Brand Management
25
(
2016
)
6
,
pp. 505-506
Persistent link: https://www.econbiz.de/10014897122
Saved in:
2
Models for brand relationships
Fetscherin, Marc
;
Veloutsou, Cleopatra
;
Guzman, Francisco
- In:
Journal of Product & Brand Management
30
(
2021
)
3
,
pp. 353-359
Persistent link: https://www.econbiz.de/10012641086
Saved in:
3
The evolution of brand management thinking over the last 25 years as recorded in the Journal of product and brand management
Veloutsou, Cleopatra
;
Guzman, Francisco
- In:
The journal of product & brand management
26
(
2017
)
1
,
pp. 2-12
Persistent link: https://www.econbiz.de/10011666399
Saved in:
4
Charting research on international luxury marketing : where are we now and where should we go next?
Veloutsou, Cleopatra
;
Christodoulides, George
;
Guzman, …
- In:
International marketing review
39
(
2022
)
2
,
pp. 371-394
Persistent link: https://www.econbiz.de/10013396202
Saved in:
5
The determinants of personal luxury purchase intentions in a recessionary environment
Davari, Arezoo
;
Iyer, Pramod
;
Guzman, Francisco
; …
- In:
Journal of marketing management : JMM ; journal of the …
38
(
2022
)
13/14
,
pp. 1401-1432
Persistent link: https://www.econbiz.de/10013466534
Saved in:
6
Editorial
Guzman, Francisco
;
Veloutsou, Cleopatra
- In:
Journal of Product & Brand Management
26
(
2017
)
6
,
pp. 529-530
Persistent link: https://www.econbiz.de/10014897131
Saved in:
7
Editorial
Veloutsou, Cleopatra
;
Guzman, Francisco
- In:
Journal of Product & Brand Management
27
(
2018
)
4
,
pp. 349-350
Persistent link: https://www.econbiz.de/10014897135
Saved in:
8
Editorial
Veloutsou, Cleopatra
;
Guzman, Francisco
- In:
Journal of Product & Brand Management
27
(
2019
)
5
,
pp. 469-470
Persistent link: https://www.econbiz.de/10014897202
Saved in:
9
Editorial
Guzman, Francisco
;
Veloutsou, Cleopatra
- In:
Journal of Product & Brand Management
23
(
2014
)
7
Persistent link: https://www.econbiz.de/10014897255
Saved in:
10
Editorial
Veloutsou, Cleopatra
;
Guzman, Francisco
- In:
Journal of Product & Brand Management
25
(
2016
)
7
,
pp. 613-614
Persistent link: https://www.econbiz.de/10014897278
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