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The effect of country-of-origin on the consumer purchase intention considering the mediating role of the brand equity dimensions
Shirvani, Seyyed Milad; Motamedi, Negar; Mohtaram, Rahim - In: International journal of business information systems : … 35 (2020) 3, pp. 363-377
Persistent link: https://www.econbiz.de/10012506764
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The impact of country-of-origin image on brand loyalty : evidence from Iran
Esmaeilpour, Fariba; Abdolvand, Mohammad Ali - In: Asia Pacific journal of marketing and logistics 28 (2016) 4, pp. 709-723
Persistent link: https://www.econbiz.de/10011622765
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Country of origin branding : an integrative perspective
Brodie, Roderick J.; Benson-Rea, Maureen - In: The journal of product & brand management 25 (2016) 4, pp. 322-336
Persistent link: https://www.econbiz.de/10011607017
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How do customers engage in social media-based brand communities : the moderator role of the brand's country of origin?
Huang, Yu; Zhang, Xu; Zhu, Hong - In: Journal of retailing and consumer services 68 (2022), pp. 1-11
Persistent link: https://www.econbiz.de/10013366408
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Country of origin effects on brand image, brand evaluation, and purchase intention : a closer look at Seoul, New York, and Paris fashion collection
Kim, Namhoon; Chun, Eunha; Ko, Eunju - In: International marketing review 34 (2017) 2, pp. 254-271
Persistent link: https://www.econbiz.de/10011674203
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Role of intrinsic and extrinsic cues on consumers' perceived product quality in an emerging market
Samu, Sridhar; Chattopadhyay, Tanmay; Mishra, Anubhav - In: Journal of international consumer marketing 36 (2024) 2, pp. 115-131
Persistent link: https://www.econbiz.de/10014515018
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Brand origin and country of production congruity : evidence from the UK and China
Eng, Teck Yong; Ozdemir, Sena; Michelson, Grant - In: Journal of business research : JBR 69 (2016) 12, pp. 5703-5711
Persistent link: https://www.econbiz.de/10011597462
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The variable nature of country-to-brand association and its impact on the strength of the country-of-origin effect
Andéhn, Mikael; L'Espoir Decosta, J. N. Patrick - In: International marketing review 33 (2016) 6, pp. 851-866
Persistent link: https://www.econbiz.de/10011630385
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The moderating role of country of origin on brand equity, repeat purchase intentions, and word of mouth in Trinidad and Tobago
Rambocas, Meena; Ramsubhag, Aniera Xuxa - In: Journal of global marketing 31 (2018) 1, pp. 42-55
Persistent link: https://www.econbiz.de/10011963082
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Advertising and country-of-origin images as sources of brand equity and the moderating role of brand typicality
Loureiro, Sandra Maria Correia; Kaufmann, Hans Rüdiger - In: Baltic journal of management 12 (2017) 2, pp. 153-170
Persistent link: https://www.econbiz.de/10011707209