Similar Search Results

Watkins, Leah; Aitken, Robert; Robertson, Kirsten; … - In: International journal of consumer studies 40 (2016) 5, pp. 583-591

Persistent link: https://www.econbiz.de/10011620097

Labe, Russell P.; Milne, R. John - In: Interfaces : the INFORMS journal on the practice of … 48 (2018) 5, pp. 402

Persistent link: https://www.econbiz.de/10011950468

Nian, Tingting; Hu, Yuheng; Chen, Cheng - In: Information systems research : ISR 32 (2021) 2, pp. 605-632

Persistent link: https://www.econbiz.de/10012599905

Fossen, Beth L.; Mallapragada, Girish; De, Anwesha - In: Marketing science : the marketing journal of the … 40 (2021) 2, pp. 305-324

Persistent link: https://www.econbiz.de/10012504957

Guitart, Ivan A.; Stremersch, Stefan - In: Journal of marketing research 58 (2021) 2, pp. 299-320

Persistent link: https://www.econbiz.de/10012492707

Peterson, Mark; Malhotra, Naresh K. - In: International journal of advertising : the review of … 42 (2023) 2, pp. 288-316

Persistent link: https://www.econbiz.de/10014234025

Loveland, Karen Ann; Smith, Katherine Taken; Smith, L. … - In: International journal of sport management and marketing … 23 (2023) 4, pp. 275-289

Persistent link: https://www.econbiz.de/10014311030

Ruzzier, Maja Konečnik; Petek, Nusa - In: Market : review for marketing theory and practice 34 (2022) 2, pp. 127-143

Persistent link: https://www.econbiz.de/10013535721

Macdonald, Iain - In: Arts and the market 5 (2015) 2, pp. 139-153

Persistent link: https://www.econbiz.de/10011439892

Boerman, Sophie C.; Reijmersdal, Eva A. van; Neijens, … - In: International journal of advertising : the quarterly … 34 (2015) 4, pp. 576-592

Persistent link: https://www.econbiz.de/10011547657