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The mediating role of brand credibility on celebrity credibility in building brand equity and immutable customer relationship

Singh, Ramendra Pratap; Banerjee, Neelotpaul - In: IIMB management review 33 (2021) 2, pp. 119-132

Persistent link: https://www.econbiz.de/10013205204

Exploring the influence of celebrity credibility on brand attitude, advertisement attitude and purchase intention

Singh, Ramendra Pratap; Banerjee, Neelotpaul - In: Global business review 19 (2018) 6, pp. 1622-1639

Persistent link: https://www.econbiz.de/10011982928

A study on exploring the factors influencing celebrity endorsement credibility

Singh, Ramendra Pratap; Banerjee, Neelotpaul - In: Global business review 19 (2018) 2, pp. 494-509

Persistent link: https://www.econbiz.de/10011860661

Role of celebrity credibility on banking service providers

Singh, Ramendra Pratap - In: Marketing intelligence & planning 41 (2023) 2, pp. 214-228

Persistent link: https://www.econbiz.de/10014253351

Does managing customer accounts receivable impact customer relationships, and sales performance? : an empirical investigation

Singh, Ramendra Pratap; Singh, Ramendra; Mishra, Prashant - In: Journal of retailing and consumer services 60 (2021), pp. 1-12

Persistent link: https://www.econbiz.de/10012502649

Social networking sites and customers’ attitude towards advertisements

Mukherjee, Kaustav; Banerjee, Neelotpaul - In: Journal of Research in Interactive Marketing 13 (2019) 4, pp. 477-491

Purpose: The study aims to demonstrate the impact of social media users’ positive attitude towards the social networking sites (SNS) on the generation of a positive attitude towards social networking advertisements (SNA). A favourable attitude towards the SNA thus generated can positively...

Persistent link: https://www.econbiz.de/10012187556

Using artificial neural networks (anns) to improve agricultural knowledge management system (KMS)

Chanda, Mriganka Mohan; Banerjee, Neelotpaul; … - In: International journal of knowledge management : IJKM ; … 16 (2020) 2, pp. 84-101

Persistent link: https://www.econbiz.de/10012292068

Effect of social networking advertisements on shaping consumers' attitude

Mukherjee, Kaustav; Banerjee, Neelotpaul - In: Global business review 18 (2017) 5, pp. 1291-1306

Persistent link: https://www.econbiz.de/10011778372

The impact of promotional mix on profit in the B2B sector

Siddhanta, Somroop; Banerjee, Neelotpaul - In: Marketing Intelligence & Planning 32 (2014) 5, pp. 600-615

Purpose – The purpose this paper is to analyze the causal relationship between promotional mix (PROMOMIX) which includes advertising, sales promotion, personal selling, direct marketing and gross profit (GRPROFIT) in the cement industry in India, while also trying to study their long-term and...

Persistent link: https://www.econbiz.de/10014947184