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Showing
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1
Death bells? :
branding
in the age of
smartphones
and AI
Kohli, Chiranjeev
;
Ebrahimi, Mahdi
;
Granitz, Neil
- In:
The journal of business strategy
44
(
2023
)
6
,
pp. 399-405
Persistent link: https://www.econbiz.de/10014468414
Saved in:
2
Does
brand
personality and perceived product quality play a major role in mobile phone consumers' switching behaviour?
Nikhashemi, S. R.
;
Naser Valaei
;
Arun Kumar Tarofder
- In:
Global business review
18
(
2017
)
3
,
pp. 108-127
Persistent link: https://www.econbiz.de/10011745486
Saved in:
3
A lovable personality : the effect of
brand
personality on
brand
love
Roy, Pinaki
;
Khandeparkar, Kapil
;
Motiani, Manoj
- In:
The journal of brand management : an international journal
23
(
2016
)
5
,
pp. 97-113
Persistent link: https://www.econbiz.de/10011565291
Saved in:
4
Is this love that I'm feelin'?
Moussa, Salim
- In:
International journal of market research
61
(
2019
)
6
,
pp. 574-576
Persistent link: https://www.econbiz.de/10012172453
Saved in:
5
Addressing the dichotomy of
brand
love
Junaid, Muhammad
;
Hussain, Khalid
;
Hou, Fujun
- In:
International journal of market research
61
(
2019
)
6
,
pp. 577-580
Persistent link: https://www.econbiz.de/10012172461
Saved in:
6
I'm in love with the bobo
Moussa, Salim
- In:
International journal of market research
61
(
2019
)
6
,
pp. 581-584
Persistent link: https://www.econbiz.de/10012172465
Saved in:
7
Role of
brand
experience,
brand
trust and
brand
love in assessing
brand
loyalty : a study of fashion jewellery brands among women
Nim, Dheeraj
;
Jaggi, Shamily
;
Gursimranjit Singh
- In:
International journal of internet marketing and …
17
(
2022
)
1/2
,
pp. 200-216
Persistent link: https://www.econbiz.de/10014318190
Saved in:
8
Antecedents of
brand
love in online network-based communities : a social identity perspective
Vernuccio, Maria
;
Pagani, Margherita
;
Barbarossa, Camilla
; …
- In:
The journal of product & brand management
24
(
2015
)
7
,
pp. 706-719
Persistent link: https://www.econbiz.de/10011416930
Saved in:
9
An investigation of antecedents and consequences of
brand
love in India
Garg, Ruchi
;
Mukherjee, Jaydeep
;
Biswas, Soumendu
; …
- In:
Asia-Pacific journal of business administration
7
(
2015
)
3
,
pp. 179-196
Persistent link: https://www.econbiz.de/10011471545
Saved in:
10
Brand
love in progress : the interdependence of
brand
love antecedents in consideration of relationship duration
Huber, Frank
;
Meyer, Frederik
;
Schmid, David Alexander
- In:
The journal of product & brand management
24
(
2015
)
6
,
pp. 567-579
Persistent link: https://www.econbiz.de/10011481809
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