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Ladeira, Wagner Junior
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Barcellos, Marcia Dutra de
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International Journal of Bank Marketing
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1
The role of regulation and financial compensation on trust recovery
Gasparotto, Lisiane Santos
;
Pacheco, Natália Araújo
; …
- In:
Australasian marketing journal
26
(
2018
)
1
,
pp. 10-16
Persistent link: https://www.econbiz.de/10011880447
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2
Consumer reactions to pay-what-you-want and name-your-own-price mechanisms
Wagner, Rafael Luis
;
Pacheco, Natália Araújo
;
Basso, Kenny
- In:
Journal of consumer behaviour
21
(
2022
)
4
,
pp. 641-652
Persistent link: https://www.econbiz.de/10013275519
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3
A light in the dark : the benefits of co-production in service failures
Pacheco, Natália Araújo
;
Becker, Larissa Carine Braz
; …
- In:
Journal of retailing and consumer services
34
(
2017
),
pp. 95-101
Persistent link: https://www.econbiz.de/10011629010
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4
Whom do customers blame for a service failure? : effects of thought speed on causal locus attribution
Pacheco, Natália Araújo
;
Geuens, Maggie
;
Santos, …
- In:
Journal of retailing and consumer services
40
(
2018
),
pp. 60-65
Persistent link: https://www.econbiz.de/10011801745
Saved in:
5
Name-your-own-price as participative pricing strategy : a review of the literature from 2001-2017
Wagner, Rafael Luis
;
Pacheco, Natália Araújo
- In:
Journal of strategic marketing
28
(
2020
)
7
,
pp. 583-600
Persistent link: https://www.econbiz.de/10012313925
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6
Can you imagine yourself wearing this product? : Embodied mental simulation and attractiveness in e-commerce product pictures
Bagatini, Francine Zanin
;
Rech, Eduardo
;
Pacheco, …
- In:
Journal of research in interactive marketing : …
17
(
2023
)
3
,
pp. 470-490
Persistent link: https://www.econbiz.de/10014313485
Saved in:
7
Would you try it again? : dual effects of customer mindfulness on service recovery
Martinez, Luisa M.
;
Pacheco, Natália Araújo
;
Ramos, …
- In:
Journal of retailing and consumer services
74
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014364668
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8
The moderating effects of competitiveness and technological turbulence on the interaction between relational competence and knowledge generation
Jardim, William Carvalho
;
Wegner, Douglas
;
Ladeira, …
- In:
Knowledge management research & practice : KMRP ; an …
19
(
2021
)
2
,
pp. 217-229
Persistent link: https://www.econbiz.de/10012513988
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9
Retail crowding : meta-analysis of contextual and cultural moderators
Santini, Fernando de Oliveira
;
Ladeira, Wagner Junior
; …
- In:
Marketing intelligence & planning
40
(
2022
)
1
,
pp. 57-71
Persistent link: https://www.econbiz.de/10013172890
Saved in:
10
Customer engagement in social media : a framework and meta-analysis
Santini, Fernando de Oliveira
;
Ladeira, Wagner Junior
; …
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
6
,
pp. 1211-1228
Persistent link: https://www.econbiz.de/10012386915
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