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How to use multichannel behavior to predict online conversions : behavior patterns across online channels inform strategies for turning users into paying customers

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Helping firms reduce complexity in multichannel online data : a net taxonomy-based approach for customer journeys

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Geschäftsmodelle, Methoden, Umsetzungsbeispiele

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How the introduction of digital sales channels affects salespeople in business-to-business contexts : a qualitative inquiry

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Dienstleistungsinnovationen durch Digitalisierung : Band 2: Prozesse - Transformation - Wertschöpfungsnetzwerke

Beverungen, Daniel (ed.); Schumann, Jan Hendrik (ed.); … - 2021

Dieses Buch stellt neue Geschäftsmodelle und Methoden vor, mit denen Dienstleistungsinnovationen durch den Einsatz digitaler Technologien erfolgreich umgesetzt werden. Ein Schwerpunkt des zweiten Bandes sind neue Methoden für die digitale Transformation von Dienstleistungsprozessen in der...

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Driving or driven by others? : a dynamic perspective on how data-driven start-ups strategize across different network roles in digitalized business networks

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Increasing consumers' willingness to engage in data disclosure processes through relevance-illustrating game elements

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Effective coping strategies for stressed frontline employees in service occupations : outcomes and drivers

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