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Timely hypocrisy? : hypocrisy temporalities in CSR communication
Christensen, Lars Thøger; Morsing, Mette; Thyssen, Ole - In: Journal of business research : JBR 114 (2020), pp. 327-335
Persistent link: https://www.econbiz.de/10012257503
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Do well, do good, and know your audience : the double-edged sword of values-based CSR communication
Love, Edwin; Sekhon, Tejvir Singh; Ceranic Salinas, Tara - In: The journal of brand management : an international journal 29 (2022) 6, pp. 598-614
Persistent link: https://www.econbiz.de/10013463727
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Chapter 10 The Use of Digital Media for Marketing, CSR Communication and Stakeholder Engagement
Troise, Ciro; Camilleri, Mark Anthony - 2021
chapter explores the businesses’ usage of digital communication channels. It focuses on their utilization of social media for … marketing and promotion of products, corporate social responsibility (CSR) practices and stakeholder engagement with financial … for corporate communication purposes. This descriptive research shows that they are utilizing Facebook, LinkedIn and …
Persistent link: https://www.econbiz.de/10015087254
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Marketing Communications in Emerging Economies, Volume II : Conceptual Issues and Empirical Evidence
Anning-Dorson, Thomas (ed.); Hinson, Robert (ed.);  … - 2022
Public Relations in the Mar-keting Mix -- 3. Marketing Communication Planning for SMEs in Emerging Markets -- 4 … executives, educators, students, policymakers and businesses would find this book a useful tool on marketing communication as it …1. Traditional and Contemporary Notions of Marketing Communications -- 2. Power Shift: Analyzing the Changing Role of …
Persistent link: https://www.econbiz.de/10012814697
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The serious and the mundane : reflections on gamified CSR communication
Trittin-Ulbrich, Hannah; Fieseler, Christian; Maltseva, … - In: Journal of management inquiry 28 (2019) 2, pp. 141-144
Persistent link: https://www.econbiz.de/10012024618
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Formative perspectives on the relation between CSR communication and CSR practices : pathways for walking, talking, and t(w)alking
Schoeneborn, Dennis; Morsing, Mette; Crane, Andrew - In: Business & society 59 (2020) 1, pp. 5-33
Persistent link: https://www.econbiz.de/10012137895
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Fortune 1000 communication strategies on Facebook and Twitter
Tao, Weiting; Wilson, Christopher - In: Journal of communication management : an international … 19 (2015) 3, pp. 208-223
Persistent link: https://www.econbiz.de/10011448022
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Communicating CSR-linked sponsorship : examining the influence of three different types of message sources
Flöter, Thomas; Benkenstein, Martin; Uhrich, Sebastian - In: Sport management review 19 (2016) 2, pp. 146-156
Persistent link: https://www.econbiz.de/10011475570
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Consumer responses to brand communications involving COVID-19
Hesse, Andreas; Niederle, Franziska; Schön, Laura; … - In: Journal of marketing management : JMM ; journal of the … 37 (2021) 17/18, pp. 1783-1814
Persistent link: https://www.econbiz.de/10013206276
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Strategic Communication for Sustainable Organizations : Theory and Practice
Allen, Myria - 2016
This is a seminal book for anyone who wants to understand, shape or study the communication surrounding sustainability …
Persistent link: https://www.econbiz.de/10012397801