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1
Brand credibility and customer-based brand equity : a service recovery perspective
Rifi, Azzam
;
Mostafa, Rania B.
- In:
Journal of financial services marketing
27
(
2022
)
1
,
pp. 1-16
Persistent link: https://www.econbiz.de/10013170430
Saved in:
2
Recover from a service failure : the differential effects of brand betrayal and brand disappointment on an exclusive brand offering
Teck Ming Tan
;
Balaji, M. S.
;
Oikarinen, Eeva-Liisa
; …
- In:
Journal of business research : JBR
123
(
2021
),
pp. 126-139
Persistent link: https://www.econbiz.de/10012430477
Saved in:
3
Effects of customer forgiveness on brand betrayal and brand hate in restaurant service failures : does apology letter matter?
Rasouli, Nasrin
;
Mostafa Rasoolimanesh, S.
;
Rahmani, …
- In:
Journal of hospitality marketing & management
31
(
2022
)
6
,
pp. 662-687
Persistent link: https://www.econbiz.de/10013327881
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4
Purchase intention of customers towards luxury brands in North Macedonia : theory of planned behaviour approach
Muça, Sara
;
Zeqiri, Jusuf
- In:
International journal of Islamic marketing and branding
5
(
2020
)
2
,
pp. 99-113
Persistent link: https://www.econbiz.de/10012512768
Saved in:
5
Mainland Chinese casino visitors to Macau : linking service, brand image, satisfaction and loyality
Chan, Sow Hup
;
Wan, Yim King Penny
;
Jeong, Miyoung
- In:
The journal of gambling business and economics
13
(
2020
)
1
,
pp. 87-115
Persistent link: https://www.econbiz.de/10012654059
Saved in:
6
Marketing mix influence on service brand equity and its dimensions
Mukherjee, Somnath
;
Shivani, Shradha
- In:
Vision : the journal of business perspective
20
(
2016
)
1
,
pp. 9-23
Persistent link: https://www.econbiz.de/10011581949
Saved in:
7
Why customers intend to use express delivery services
Setiyawati, Sri
;
Haryanto, Budhi
- In:
Inventi impact: supply chain & logistics
(
2017
)
2
,
pp. 69-94
Persistent link: https://www.econbiz.de/10011754169
Saved in:
8
Understanding passengers' satisfaction and loyalty towards ridesharing services
M. F. Shamsudin
;
Abu Bakar, Abdul Rahim
;
Hashim, Fariza
- In:
Global business and organizational excellence : GBOE
42
(
2023
)
2
,
pp. 29-44
Persistent link: https://www.econbiz.de/10013472463
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9
Looks clear and sounds familiar : how consumers form inferential beliefs about luxury hotel service quality
Ryu, Sann
;
Park, Yun-na
;
Park, Jungkun
- In:
The Cornell hospitality quarterly
63
(
2022
)
1
,
pp. 48-65
Persistent link: https://www.econbiz.de/10012800195
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10
Relevance of the higher-order brand love prototype in a service context
Rios, Rosa E.
;
Riquelme, Hernan E.
;
Sinno, Abdulaziz
- In:
Review of marketing science
18
(
2020
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10012298663
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