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Mixed-media modeling may help optimize campaign recognition and brand interest : how to apply the "mixture-amount modeling" method to cross-platform effectiveness measurement
Aleksandrovs, Leonids; Goos, Peter; Dens, Nathalie; … - In: Journal of advertising research 55 (2015) 4, pp. 443-457
Persistent link: https://www.econbiz.de/10011429184
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How to mix brand placements in television programmes to maximise effectiveness
Dens, Nathalie; Pelsmacker, Patrick de; Goos, Peter; … - In: International journal of market research : JMRS ; the … 58 (2016) 5, pp. 649-670
Persistent link: https://www.econbiz.de/10011625862
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How consumers' media usage creates synergy in advertising campaigns
Dens, Nathalie; Pelsmacker, Patrick de; Goos, Peter; … - In: International journal of market research : JMRS ; the … 60 (2018) 3, pp. 268-287
Persistent link: https://www.econbiz.de/10011887351
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Consumer responses to different degrees of advertising adaptation : the moderating role of national openness to foreign markets
Rajabi, Mahdi; Dens, Nathalie; Pelsmacker, Patrick de; … - In: International journal of advertising : the quarterly … 36 (2017) 2, pp. 293-313
Persistent link: https://www.econbiz.de/10011689825
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Which cues cause consumers to perceive brands as more global? : a conjoint analysis
De Meulenaer, Sarah; Dens, Nathalie; Pelsmacker, Patrick de - In: International marketing review 32 (2015) 6, pp. 606-626
Persistent link: https://www.econbiz.de/10011517527
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A longitudinal content analysis of gender portrayal in Belgian television advertising
Verhellen, Yann; Dens, Nathalie; Pelsmacker, Patrick de - In: Journal of marketing communications 22 (2016) 2, pp. 170-188
Persistent link: https://www.econbiz.de/10011561348
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Do I know you? : how brand familiarity and perceived fit affect consumers' attitudes towards brands placed in movies
Verhellen, Yann; Dens, Nathalie; Pelsmacker, Patrick de - In: Marketing letters : a journal of research in marketing 27 (2016) 3, pp. 461-471
Persistent link: https://www.econbiz.de/10011537265
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The effects of model ethnicity in charity appeals for local and global charities
Pelsmacker, Patrick de; Dens, Nathalie; De Meulenaer, Sarah - In: Journal of nonprofit & public sector marketing 34 (2022) 1, pp. 129-148
Persistent link: https://www.econbiz.de/10012802218
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Brand placement across media : the interaction of placement modality and frequency in film versus text
Avramova, Yana R.; Dens, Nathalie; Pelsmacker, Patrick de - In: Journal of business research : JBR 128 (2021), pp. 20-30
Persistent link: https://www.econbiz.de/10012494434
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The influence of gender on the effectiveness of probability markers in advertising
Bušljeta Banks, Ivana; Dens, Nathalie; Pelsmacker, … - In: International journal of advertising : the quarterly … 35 (2016) 4, pp. 682-705
Persistent link: https://www.econbiz.de/10011585285