Purpose The purpose of this paper is to explore children’s responses to store atmosphere, and the role of parent-child interaction in these responses. Design/methodology/approach The authors used a qualitative study within two French stores and employed a grounded-theory approach to analyse...

Purpose – A lot of factors lead to the development of overweight and obesity in children. This article highlights that in this context, preventing childhood obesity must be at the core of the various agencies’ priorities such as food industry, stores, parents, schools, authorities as well as...

Purpose – The purpose of this paper is to show that, as a factor in the socialization of children, school can play a major mediating role in the reduction of the prevalence of childhood obesity through school programs aimed at promoting healthy and well‐balanced food intake....

Purpose – This paper aims to describe an ethnographic research study conducted within French families in order to examine the transfer of food learning between parents and children. Design/methodology/approach – An ethnographic study in the respondents' home was conducted. Semi‐directive...

Adolescents are an important market segment globally not only for their spending power as adolescents but also for their future spending power as adults. One variable that impacts current and future spending power is the degree to which adolescents are autonomous consumers. This study reports on...