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Plural forms of governance for international strategic alliances : toward an integrative framework
Gao, Tao
- In:
International journal of business and globalisation : IJBG
27
(
2021
)
1
,
pp. 32-50
Persistent link: https://www.econbiz.de/10012505781
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Performance effects of global account coordination mechanisms : an integrative study of boundary conditions
Shi, Linda Hui
;
Gao, Tao
- In:
Journal of international marketing
24
(
2016
)
2
,
pp. 1-21
Persistent link: https://www.econbiz.de/10011500425
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3
Building a compelling underdog consumption experience
Gao, Tao
;
McGinnis, Lee Phillip
- In:
Journal of small business strategy
30
(
2020
)
2
,
pp. 93-105
Persistent link: https://www.econbiz.de/10012265446
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4
Motivational bases for consumers' underdog affection in commerce
McGinnis, Lee Phillip
;
Gao, Tao
;
Jun, Sunkyu
;
Gentry, …
- In:
Journal of service management
28
(
2017
)
3
,
pp. 563-592
Persistent link: https://www.econbiz.de/10011758770
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5
A relationship governance perspective of organizational buyers' supplier choice decisions
Gao, Tao
- In:
Journal of relationship marketing : innovations & …
16
(
2017
)
4
,
pp. 328-342
Persistent link: https://www.econbiz.de/10011820619
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6
Optimal risk transfer : a numerical optimization approach
Asimit, Alexandru V.
;
Gao, Tao
;
Hu, Junlei
;
Kim, Eun-Seok
- In:
North American actuarial journal
22
(
2018
)
3
,
pp. 341-364
Persistent link: https://www.econbiz.de/10012268074
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7
What drives post-adoption usage? : investigating the negative and positive antecedents of disruptive technology continuous adoption intentions
Obal, Michael W.
- In:
Industrial marketing management : the international …
63
(
2017
),
pp. 42-52
Persistent link: https://www.econbiz.de/10011730095
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8
Strategic change and innovation reputation : opening up the innovation process
Morgan, Todd
;
Obal, Michael W.
;
Jewell, Robert D.
- In:
Journal of business research : JBR
132
(
2021
),
pp. 249-259
Persistent link: https://www.econbiz.de/10012581604
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9
Expect success, get success : how self-fulfilling prophecy can impact new product development
Watson, Amy
;
Obal, Michael W.
;
Kannan, Rangapriya
- In:
Research-technology management : RTM
64
(
2021
)
4
,
pp. 29-36
Persistent link: https://www.econbiz.de/10012607623
Saved in:
10
Investigating social media as a firm's signaling strategy through an IPO
Atthaphon Mumi
;
Obal, Michael W.
;
Yang, Yi
- In:
Small business economics : an entrepreneurship journal
53
(
2019
)
3
,
pp. 631-645
Persistent link: https://www.econbiz.de/10012269728
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