Investigating social media as a firm's signaling strategy through an IPO
Atthaphon Mumi, Michael Obal, Yi Yang
| Year of publication: |
2019
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|---|---|
| Authors: | Atthaphon Mumi ; Obal, Michael W. ; Yang, Yi |
| Published in: |
Small business economics : an entrepreneurship journal. - Dordrecht [u.a.] : Springer, ISSN 0921-898X, ZDB-ID 1024560-1. - Vol. 53.2019, 3, p. 631-645
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| Subject: | Social media | Initial public offering | Signaling theory | Word of mouth | Twitter | B2C | Börsengang | Social Web | Social web | Signalling | Virales Marketing | Viral marketing | Online-Marketing | Internet marketing | Asymmetrische Information | Asymmetric information |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1007/s11187-018-0066-9 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012269728