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Doing relationship work : a theory of change in consumer-brand relationships
Alvarez, Claudio; Brick, Danielle J.; Fournier, Susan - In: Journal of consumer research : JCR ; an … 48 (2021) 4, pp. 610-632
Persistent link: https://www.econbiz.de/10012799024
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Brand architecture strategy and firm value : how leveraging, separating, and distancing the corporate brand affects risk and returns
Hsu, Liwu; Fournier, Susan; Srinivasan, Shuba - In: Journal of the Academy of Marketing Science 44 (2016) 2, pp. 261-280
Persistent link: https://www.econbiz.de/10011453234
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Putting the person back in person-brands : understanding and managing the two-bodied brand
Fournier, Susan; Eckhardt, Giana M. - In: Journal of marketing research 56 (2019) 4, pp. 602-619
Persistent link: https://www.econbiz.de/10012177602
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Better to Decide Together : Shared Consumer Decision Making, Perceived Power, and Relationship Satisfaction
Brick, Danielle J.; Zhou, Lingrui; Chartrand, Tanya L.; … - In: Journal of Consumer Psychology 32 (2021) 3, pp. 387-405
Persistent link: https://www.econbiz.de/10012632894
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Coke vs. Pepsi : brand compatibility, relationship power, and life satisfaction
Brick, Danielle J.; Fitzsimons, Gràinne M.; Chartrand, … - In: Journal of consumer research : JCR ; an … 44 (2018) 5, pp. 991-1014
Persistent link: https://www.econbiz.de/10011843987
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Oppositional brand choice : using brands to respond to relationship frustration
Brick, Danielle J.; Fitzsimons, Gavan J. - In: Journal of consumer psychology : JCP : the official … 27 (2017) 2, pp. 257-263
Persistent link: https://www.econbiz.de/10011707492
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Better to decide together : shared consumer decision making, perceived power, and relationship satisfaction
Brick, Danielle J.; Zhou, Lingrui; Chartrand, Tanya L.; … - In: Journal of consumer psychology : JCP ; the official … 32 (2022) 3, pp. 387-405
Persistent link: https://www.econbiz.de/10013330816
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Secret consumer behaviors in close relationships
Brick, Danielle J.; Wight, Kelley Gullo; Fitzsimons, … - In: Journal of consumer psychology : JCP ; the official … 33 (2023) 2, pp. 403-411
Persistent link: https://www.econbiz.de/10014289853
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Celebrate good times : how celebrations increase perceived social support
Brick, Danielle J.; Wight, Kelley Gullo; Bettman, James R. - In: Journal of public policy & marketing 42 (2023) 2, pp. 115-132
Persistent link: https://www.econbiz.de/10014228901
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How Brands Acquire Cultural Meaning
Fournier, Susan; Alvarez, Claudio - In: Journal of Consumer Psychology 29 (2019) 3, pp. 519-534
Persistent link: https://www.econbiz.de/10012083048