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Exploring the dialogic communication potential of selected African destinations' place websites
Hinson, Robert; Osabutey, Ellis L. C.; Kosiba, John … - In: Journal of business research : JBR 116 (2020), pp. 690-698
Persistent link: https://www.econbiz.de/10012257671
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Multinational enterprises' subsidiary initiative-taking : a model for implementing corporate social responsibility
Hinson, Robert; Adeola, Ogechi; Amankwah-Amoah, Joseph; … - In: International journal of multinational corporation … 3 (2020) 2, pp. 153-170
Persistent link: https://www.econbiz.de/10012515422
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Green Marketing and Management in Emerging Markets : The Crucial Role of People Management in Successful Implementation
Hinson, Robert (ed.); Adeola, Ogechi (ed.);  … - 2021 - 1st ed. 2021.
Chapter 1: Green Business Practices in Emerging Economies, Ayentimi, D.T., Nyarkoh, B. J, and Kuuyelleh, E. N. University of Tasmani -- Chapter 2: Green Business Practices in Emerging Economies, Ayentimi, D.T., Nyarkoh, B. J, and Kuuyelleh, E. N., University of Tasmania, Australia -- Chapter 3:...
Persistent link: https://www.econbiz.de/10012627292
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Introduction: New frontiers in hospitality and tourism management in Africa
Ngoasong, Michael Zisuh; Kimbu, Albert Nsom; Adeola, Ogechi - In: New frontiers in hospitality and tourism management in …, (pp. 1-14). 2021
Persistent link: https://www.econbiz.de/10012612821
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Investigating the dialogic communications potential of the Botswana Trade and Investment Centre website for destination branding
Hinson, Robert; Renner, Anne; Kosiba, John Paul B.; … - In: New frontiers in hospitality and tourism management in …, (pp. 89-106). 2021
Persistent link: https://www.econbiz.de/10012612835
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The future of hospitality and tourism management in Africa
Ngoasong, Michael Zisuh; Kimbu, Albert Nsom; Adeola, Ogechi - In: New frontiers in hospitality and tourism management in …, (pp. 263-278). 2021
Persistent link: https://www.econbiz.de/10012614482
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Green marketing in emerging markets : strategic and operational perspectives
Nyamwena-Mukonza, Chipo (ed.); Hinson, Robert (ed.);  … - 2021 - 1st ed. 2021.
Chapter 1: Green Business Practices in Emerging Economies -- Chapter 2: Green Marketing: A Conceptual Overview -- Chapter 3: Green Product Management -- Chapter 4: Green Integrated Marketing Communications -- Chapter 5: Green Branding -- Chapter 6: Greenwashing -- Chapter 7: Planning in Green...
Persistent link: https://www.econbiz.de/10012615752
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Digital Business in Africa : Social Media and Related Technologies
Adeola, Ogechi (ed.); Edeh, Jude Ndubuisi (ed.);  … - 2022
1. Digital Business in Africa: Social Media and Related Technologies – An Introduction -- 2. Ethical Social Media Marketing in Africa -- 3. The Benefits and Challenges of Social Media Marketing: Experience from Small and Rural-Based Entrepreneurs in the Vhembe District of Limpopo Province,...
Persistent link: https://www.econbiz.de/10013270864
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Marketing communications and brand development : an introduction
Adeola, Ogechi; Hinson, Robert; Sakkthivel, A. M. - In: Marketing Communications and Brand Development in …, (pp. 3-15). 2022
Persistent link: https://www.econbiz.de/10013274175
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Bank brand avoidance : service perspectives from Nigeria and Ghana
Boateng, Henry; Uzo, Uchenna; Adeola, Ogechi; Hinson, Robert - In: Marketing Communications and Brand Development in …, (pp. 59-79). 2022
Persistent link: https://www.econbiz.de/10013274487