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The impact of retail format diversification on retailers’ financial performance
Shi, Yuying
;
Lim, Jeremy M.
;
Weitz, Barton A.
;
France, …
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
1
,
pp. 147-167
Persistent link: https://www.econbiz.de/10011865112
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2
Is the simple price premium that simple?
Shi, Yuying
- In:
Review of marketing science
16
(
2018
)
1
,
pp. 25-47
Persistent link: https://www.econbiz.de/10012026891
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3
How do different brand equity measures affect long-term promotional effectiveness?
Shi, Yuying
- In:
Review of marketing science
20
(
2022
)
1
,
pp. 175-205
Persistent link: https://www.econbiz.de/10013447854
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4
Harnessing internal support to enhance customer relationships : the role of networking, helping, and allocentrism
Bradford, Kevin Duane
;
Liu, Yongmei
;
Shi, Yuying
; …
- In:
Journal of marketing theory and practice : JMTP
27
(
2019
)
2
,
pp. 140-158
Persistent link: https://www.econbiz.de/10012181613
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5
Engaging the avatar : the effects of authenticity signals during chat-based service recoveries
Esmark Jones, Carol L.
;
Hancock, Tyler
;
Kazandjian, Brett
; …
- In:
Journal of business research : JBR
144
(
2022
),
pp. 703-716
Persistent link: https://www.econbiz.de/10013185032
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6
Ideally human-ish : how anthropomorphized do you have to be in shopper-facing retail technology?
Barney, Christian
;
Hancock, Tyler
;
Esmark Jones, Carol L.
; …
- In:
Journal of retailing
98
(
2022
)
4
,
pp. 685-705
Persistent link: https://www.econbiz.de/10013535722
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7
An analysis and visualization methodology for identifying and testing market structure
France, Stephen L.
;
Ghose, Sanjoy
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
1
,
pp. 182-197
Persistent link: https://www.econbiz.de/10011437863
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