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Revisiting Pfizer's DTCA of Lipitor using Dr. Jarvik as a spokesperson : analyses under the teleological and deontological theories of ethics
Koku, Paul Sergius - In: Journal of global marketing 35 (2022) 1, pp. 99-114
Persistent link: https://www.econbiz.de/10012821776
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Consumers' experience with and attitudes toward direct-to-consumer prescription drug promotion : a nationally representative survey
Aikin, Kathryn J.; Sullivan, Helen W.; Berktold, Jennifer; … - In: Health marketing quarterly 38 (2021) 1, pp. 1-11
Persistent link: https://www.econbiz.de/10012607834
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Do dissonant ad visuals cause consumers to discount prescription drug side effects?
Hagenbuch, David - In: Health marketing quarterly 36 (2019) 4, pp. 337-353
Persistent link: https://www.econbiz.de/10012200161
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Content analysis of comparative claims in drug advertisements
Boudewyns, Vanessa; Williams, Pamela A. - In: International journal of pharmaceutical and healthcare … 10 (2016) 3, pp. 302-322
Persistent link: https://www.econbiz.de/10011620454
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Content and compliance of pharmaceutical social media marketing
Huhman, Bruce A.; Limbu, Yam B. - In: Marketing intelligence & planning 34 (2016) 7, pp. 977-999
Persistent link: https://www.econbiz.de/10011623909
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Practitioner perspectives on key challenges in pharmaceutical marketing and future research opportunities
Morgan, Carter; Zane, Daniel M. - In: Journal of public policy & marketing 41 (2022) 4, pp. 368-382
Persistent link: https://www.econbiz.de/10013384453
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Financial inducements : growth in DTC magazine advertisements
Good, Megan C. - In: Services marketing quarterly 41 (2020) 4, pp. 306-321
Persistent link: https://www.econbiz.de/10012607276
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Causes and consequences of trust in direct-to-consumer prescription drug advertising
Ball, Jennifer Gerard; Manika, Danae; Stout, Patricia - In: International journal of advertising : the quarterly … 35 (2016) 2, pp. 216-247
Persistent link: https://www.econbiz.de/10011581139
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Developing measurement scales of organizational and issue legitimacy : a case of direct-to-consumer advertising in the pharmaceutical industry
Chung, Jee Young; Berger, Bruce K.; DeCoster, Jamie - In: Journal of business ethics : JOBE 137 (2016) 2, pp. 405-413
Persistent link: https://www.econbiz.de/10011543637
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The effects of message type and sponsorship disclosure in influencer marketing of prescription drugs
Darmawan, Ida; Huh, Jisu - In: Journal of global marketing 35 (2022) 1, pp. 21-36
Persistent link: https://www.econbiz.de/10012821770