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1
Investigating combined effect of
WOM
and
eWOM
: role of message valence
Shabbirhusain RV
;
Varshney, Sanjeev
- In:
Journal of consumer marketing
39
(
2022
)
2
,
pp. 180-190
Persistent link: https://www.econbiz.de/10013165327
Saved in:
2
Competitive spillover elasticities of electronic word of mouth : an application to the soft drink industry
Sanchez, Joaquin
;
Abril Barrie, Carmen
;
Haenlein, Michael
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
2
,
pp. 270-287
Persistent link: https://www.econbiz.de/10012290950
Saved in:
3
The influence of the source and valence of word-of-mouth information on post-failure and post-recovery evaluations
Hess, Ronald L. <Jr.>
;
Ring, Lawrence
- In:
Service business
10
(
2016
)
2
,
pp. 319-343
Persistent link: https://www.econbiz.de/10011722315
Saved in:
4
How old is your soul? : differences in the impact of
eWOM
on Generation X and millennials
Ruiz-Equihua, Daniel
;
Casaló, Luis V.
;
Romero, Jaime
- In:
Journal of hospitality and tourism insights
5
(
2022
)
3
,
pp. 553-566
Persistent link: https://www.econbiz.de/10013272798
Saved in:
5
Time spent on new songs : word-of-mouth and price effects on teenager consumption
Berlin, Noémi
;
Bernard, Anna
;
Fürst, Guillaume
- In:
Journal of cultural economics
39
(
2015
)
2
,
pp. 205-218
Persistent link: https://www.econbiz.de/10011410949
Saved in:
6
Monotony of social networking among millennial and its effect on social advertisement: a challenge to digital marketers
Singh, Rashmi
- In:
Young consumers : insight and ideas for responsible …
17
(
2016
)
4
,
pp. 376-387
Persistent link: https://www.econbiz.de/10011615415
Saved in:
7
Evaluating the influence of social media on brand sacralization : an empirical study among young online consumers
Das, Payel
;
Mandal, Santanu
- In:
South Asian journal of global business research : …
5
(
2016
)
3
,
pp. 424-446
Persistent link: https://www.econbiz.de/10011609362
Saved in:
8
Adolescent's
eWOM
intentions : an investigation into the roles of peers, the Internet and gender
Mishra, Anubhav
;
Maheswarappa, Satish Sasalu
;
Maity, Moutusy
- In:
Journal of business research : JBR
86
(
2018
),
pp. 394-405
Persistent link: https://www.econbiz.de/10011855368
Saved in:
9
Digital word of mouth usage in the movie consumption decision process : the role of Mobile-
WOM
among young adults in Spain
Alvarez Monzoncillo, José María
;
Haro Rodríguez, …
- In:
JMM : the international journal on media management
20
(
2018
)
2
,
pp. 107-128
Persistent link: https://www.econbiz.de/10011975580
Saved in:
10
Health buzz at school : evaluations of a statewide teen health campaign
Wang, Ming
;
Struthers, Amy
- In:
Health marketing quarterly
35
(
2018
)
2
,
pp. 151-166
Persistent link: https://www.econbiz.de/10011979348
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