Moorhouse, Janice Veronica; Brennan, Ross - In: Journal of Business & Industrial Marketing 36 (2021) 9, pp. 1541-1555
Purpose: The authors explore the market agora and the shaping of markets as controversies over the meaning and practices related to sustainability evolved. This study aims to explore what happened in a market-oriented policy regime, which aimed to address sustainability in farming and food, to...