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It's no longer mine : the role of brand ownership and advertising in cross-border brand acquisitions

Chang, Hua; Kwak, Hyokjin; Puzakova, Marina; Park, Jisoo; … - In: International journal of advertising : the quarterly … 34 (2015) 4, pp. 593-620

Persistent link: https://www.econbiz.de/10011547666

How counterfeit dominance affects luxury fashion brand owners' perceptions : a cross-cultural examination

Song, Lei; Meng, Yan; Chang, Hua; Li, Wenjing; Tan, Kang - In: Journal of business research : JBR 130 (2021), pp. 1-13

Persistent link: https://www.econbiz.de/10012544757

Using brand alliances with artists to expand retail brand personality

Kim, Pielah; Vaidyanathan, Rajiv; Chang, Hua; Stoel, Leslie - In: Journal of business research : JBR 85 (2018), pp. 424-433

Persistent link: https://www.econbiz.de/10011815595

Not all organic food is created equal : the role of product type, perceived authenticity, and construal level

Chang, Hua; Zhang, Lingling; Lee, Jung-Sook - In: Journal of marketing communications 25 (2019) 8, pp. 820-842

Persistent link: https://www.econbiz.de/10012203370

Psychological contract breach and customer satisfaction : a study of online shopping

Chang, Hua; Zhang, Lingling - In: Services marketing quarterly 40 (2019) 2, pp. 172-188

Persistent link: https://www.econbiz.de/10012179170

An integrated model of congruence and credibility in celebrity endorsement

Lee, Jung-Sook; Chang, Hua; Zhang, Lingling - In: International journal of advertising : the review of … 41 (2022) 7, pp. 1358-1381

Persistent link: https://www.econbiz.de/10013417502

Mental conversion : a customer service strategy impacting shopping experiences

Meng, Yan; Gould, Stephen J.; Song, Lei; Chang, Hua; … - In: The journal of services marketing 37 (2023) 4, pp. 464-477

Persistent link: https://www.econbiz.de/10014276921

When does customization improve brand attitude?

Kim, Pielah; Chang, Hua; Vaidyanathan, Rajiv; Stoel, Leslie - In: The journal of product & brand management 32 (2023) 8, pp. 1233-1247

Persistent link: https://www.econbiz.de/10014485563

Crisis information, communication strategies and customer complaint behaviours : the case of COVID-19

Liu, Xinyi; Fu, Xiao; Hua, Chang; Li, Zhiyong - In: Tourism Review 76 (2021) 4, pp. 962-983

Purpose: The outbreak of the COVID-19 pandemic plunged global tourism into a huge crisis in 2020. China was confronted with a wave of cancellations by tourism consumers due to COVID-19 and tourist complaints rose dramatically during this period. Although tourism enterprises have quickly...

Persistent link: https://www.econbiz.de/10012642325

Deceptive advertising and third-person perception : the interplay of generalized and specific suspicion

Xie, Guang-Xin - In: Journal of marketing communications 22 (2016) 5, pp. 494-512

Persistent link: https://www.econbiz.de/10011613197